You are absolutely right my dear brother @damarth; since communication has played a very important role in the human being and in its development and progress.
The media have been consistent with the progress of the moment, that is why we see the contribution of Alexander Graham Bell who invented the telephone and today that phone has been modernized (cellular) and is the fundamental basis in our communications today.
When referring to the mass media such as social networks on the Internet and especially in Steemit, the message is decisive, the quality of that message is how to adequately express the message that motivates and causes interest? To whom is that message addressed? Do you use a technical language or a "popular" language? Be extensive and go straight to the subject?