Pretty much 100% the reason for by enthusiasm about this initiative. You can offer services, a product, art, whatever... and technically speaking, we never have to leave the Steemit ecosystem; no fiat involvement, not even an intermediary exchange to BTC.

That HAS to be good for everyone; makes it look good to investors which will strengthen Steem. Meanwhile, most of us need goods and services... and I would far rather use a peer-to-peer market of individuals than give my money to some soulless corporation.