Cognitive bias is the tendency to make irrational judgements in consistent patterns

Author: Dr. Travis Bradberry

The human brain is a natural wonder. It produces more than 50,000 thoughts each day and 100,000 chemical reactions each second. With this amount of processing power, you would think our judgment would be highly accurate, but that's far from the case.

Our judgements are often inaccurate because the brain relies on cognitive biases over hard evidence. Cognitive bias is the tendency to make irrational judgements in consistent patterns.

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