Pairing Coffee And Cannabis For Market Success

in #coffee7 years ago

The legal cannabis market in the US is a multi-billion dollar industry right now, that is expected to reach somewhere around $11 billion by 2020. And coffee is one of the most consumed drinks in the world. It was only a matter of time before the two were further paired together in the market now that legalization has been pursued.

An increasing number of entrepreneurs have been looking to pair cannabis with caffeine in order to cash in big.

Various cannabis startups have looked at breaking into this space and they are now selling cannabis-infused coffee pods in the US.

One of them (though not the first) being the Brewbudz coffee pods from parent company Cannabiniers. These pods are said to be compatible with both Keurig and Keurig 2.0 brewers, offered in a variety of dose strengths; you can get anywhere from 10mg of THC to 50mg.

Those behind the Brewbudz pods say that the product is helping to remove the stigma surrounding cannabis by offering people a chance to experience consuming it in a much more discrete manner.

With their cannabis coffee pods, you can also choose from regular or decaf options, as well as various tea. To make it even more appealing, their product is also said to be responsibly sourced and the pods are 100 percent compostable.

The only drawback for many might be the cost, which is currently around $7 per pod.

The pods are being produced by a factory in Las Vegas; another region where you'll find legal cannabis.

And those working in the cannabis coffee space have said that when you use a product like this, the coffee pods, that it helps to remove the smell and familiarity of cannabis that many people are used to. And it helps to take the fear out of trying it for many people, it can help people to learn about a product that they might otherwise have neglected to investigate.

The coffee + cannabis combo is drawing an increasing amount of interest from people all around the US. Some cannabis coffee businesses in the US, like Gangja Grindz, have said that they have seen their sales increase by at least 600 percent or so in just the last year.

Aside from helping to introduce cannabis to newcomers, it's also suggested that the coffee pods are a great way for those who need it to be able to get a regular dose in a much more convenient way. By choosing the right pod, with the right dosage amount, they can be sure they are always getting the amount that they want.

Overall, there are at least 29 different states so far, along with the District of Columbia, that have sought to legalize cannabis for either recreational or medicinal purposes.

Pics:
Tommy_Kawila/iStock
Brewbudz via business insider
tenor.com
via condotv.com

Sources:
http://www.lasvegasnow.com/news/las-vegas-factory-infusing-coffee-and-cannabis-together/857877985
http://www.businessinsider.com/brewbudz-marijuana-coffee-pods-k-cups-2017-7
https://www.washingtonpost.com/news/food/wp/2017/07/12/now-you-can-have-marijuana-in-your-coffee-without-brewing-a-whole-pot/?utm_term=.3c1e5c6d1676
https://finance.yahoo.com/news/marijuana-infused-k-cups-are-here-183408089.html
https://www.bustle.com/articles/142763-4-things-that-happen-when-you-mix-marijuana-caffeine-because-it-definitely-affects-your-high
https://hightimes.com/edibles/7-energizing-cannabis-coffees/

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I’ve been making infused half & half for...a lot longer than we’ve had rec in Oregon.

I had to give up the “wake & bake” for a while before full legalization, because I couldn’t guarantee access to sativas that wouldn’t make me want to go back to sleep, and I had adulting to do.

But now that we have access to so many products and so many choices, I have things I wouldn’t have been able to find in flower form 2 years ago in live resin form, and have joyfully re-embraced the wake & bake.

Is this to start the day or end the day. :)

My favorite way to start the day is with a cup of coffee and a blunt. I would LOVE to try this product.

Just like crypto, it's the wild west. So many things to come. So many industries we haven't even thought of yet.

For me thc and caffiene is an amazing combo. Also try thc infused tea👌🏼

That's so awesome! Two of my favorite things😊

whoa, didn't know cannabis can be infused with coffee!

Cannabis can be infused with just about everything. It’s good to mix with all varieties of food

I am not big on edibles but weed infused coffee sounds pretty cool

The way things are going everything is going to have cannabis involved

cannabis toothpaste next perhaps? hahhaa

I would try it, I want to try it but I am the one who would get caught :)

Such an awesome idea!! Its about damn time that we see cannabis entering the mainstream with all sorts of convenient and discrete forma of consumption!!!

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