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Starbucks plans to close 150 underperforming US stores in FY 2019, and the company is turning to China.
Revenue in China will triple in the next five years and will expand at a rate of 15 stores per 15 hours. It is expected that the operating profit of stores opened in “the cities that most Americans have never heard of” will be strong. At the same time, it is likely to open an independent Italian bakery Princi in China, which the company regards as a carrier for global expansion.
Note 3 keywords:
1. Add a new store in China every 15 hours
2. Cities that most Americans have never heard of
3. Open an independent bakery