Is Clout The Next Dominant Crypto Play?

Initial Coin Offerings (ICOs) have had extensive implications for the tech startup space but one implication in particular is driving a fundamental change in the way companies are capitalized and built – through participation in an ICO model, an everyday investor can gain exposure to the sorts of opportunities that were previously reserved for Silicon Valley venture capitalists.
This is a major positive for these sorts of investors but it comes with a caveat – if you want to invest like a VC, you've got to be willing to accept the high degree of risk that Silicon Valley VCs take on when they agree to help fund a company that's essentially at concept-stage.
When considering an ICO, one way to reduce the risk associated with potential failure is to look at who is behind the company in question and – ultimately – who's going to be responsible for its success or otherwise.
One ICO that's catching some considerable attention right now is that of Clout and – in line with what we just said – the company's leadership team is second to none.
Here's a look at Clout's CEO, David Cohen, and why he's the right man for the job.
First, a quick introduction to Clout.
The company is developing a decentralized media and network-type platform that's built using smart contract technology. It's an incentive-based system that's designed to promote the creation and sharing of top quality content, overcoming some of the drawbacks associated with similar, existing media sharing platforms.
It's also crypto-centric, meaning the content that is created and shared will be rooted only in bitcoin, the blockchain and other associated coins, technologies etc., setting it up as a leading resource for anyone looking to stay on top of the space.
Anyway, Clout is currently conducting an ICO so as to raise funds to develop a beta version of its platform and the above-mentioned Cohen is heading up the team that's tasked with doing just that.
So why Cohen?
Anyone that's familiar with this space will likely already have Cohen on their radar – he was an executive board member at IOTA and a member of the IOTA Foundation during the IOTA token sale.
For those not familiar with IOTA, it was set up as a sort of next-generation version of the blockchain technology that underpins bitcoin. While bitcoin is based on a blockchain, the technology that underpins IOTA is rooted in what's called a "Tangle", which is probably best described as a network of integrated blockchains. Transactions flow from one block to another across a sort of web of different blocks (which combine to form the Tangle and, importantly, are unable to ever flow back to a block through which they have already passed. This allows them to maintain the core functionality of a blockchain (non-reversible transactions) but to simultaneously dramatically increase the amount of transactions per second that the network can carry. It also differs from a blockchain in the sense that miners aren’t required – the sender carries out proof of work for both the sending and receipt of the funds ahead of the transaction taking place. This removes the necessity for fees (which are rooted in the reward that bitcoin users pay to miners in return for processing transactions) and, by proxy, allows for truly fee-less micro-transactions.
When Iota launched its token sale on Bitfinex in June this year, the tokens reached a market capitalization of $1.8 billion within a few hours. Right now, this number sits at $2.7 billion.
It's logical to assume that the guy who played a crucial role in the initial interest and subsequent appreciation of IOTA will be able to replicate, or even better, the achievement at Clout given his front and center role as CEO.

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