What an interesting project. I have one idea for you. Think about reaching out to teenagers for the content. Many teens are very technically savvy today, and are masters at creating content and sharing their knowledge. And perhaps look to universities for animators in training. Many have job boards where I believe you can post "internship" type work.

I will follow this project. It's very exciting. I am still learning about crypto-currencies, so I won't pretend to understand how all this works. But it sounds like it has a lot of promise.