Event Company Facebook Campaign Case Study

The following is a case study we recently did for a very short campaign on Facebook for an event company!

-This Facebook campaign was a test campaign for a client done over approx 3 weeks with a low ad budget. Customer was in the event industry and wanted to reach as many people as possible from a short test campaign before committing long term.

-This event company focuses mostly on woman who are older than 25, with most being middle aged.

-They had a very narrow location area of focus of 10 miles in our outside of Winter Park, FL.

-We reached over 3k people at the end of this event company 3 week test campaign. This company recieved 15 leads via “opt in lead form” in their video ad. Opt in lead forms are an easy way for people to sign up to be contacted on FB campaign ads.

-An additional 5 leads were created via landing page for this client. Those leads are considered more invested because they went through an extra step to read the content on the landing page we created and to fill out a form there. All leads should be contacted right away, especially if they are from a client landing page! All leads we send clients are directly send to them asap.

-All clients received in this campaign were from the event company’s ideal demographic (Woman aged 25-65). With a high cost per click because of the industry this is our results were VERY good for the cost! It is recommended to have a min $500 add budget for better results. As you can see with $150 approx. of an ad budget we still did very well!

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