The wheels aren't what's cool about this truck. What's amazing is it has 6 wheels. It doesn't come that way from Ford. Hennessey designed and built this system, which can have 6-wheel drive, sort of like the Mercedes 6x6. It has 3 locking axles, and 600HP, and costs $349,000+.
There's video of it driving, if you want to hear it.
Tastes and colors... :) The one thing though that you may already know is that trucks are HIGHLY customizable and the upgrades are fairly cheap compared to other car classes like sedans and sports cars. So that's one really big plus when owning a truck, you can trully design it to your taste without the money being a big issue.