In Malaysia, statistic shown that e-commerce penetration is only 5% as of 2017. The total retail sales in Malaysia for 2016 was RM99.6 Billion. With the expected slow annual growth rate less than 10%, it is fair to forecast total retail sales of slightly more than RM100 billion in 2017.

Even without a clear indication of data categorization, retail sales transaction volume above is mainly physical products and perhaps inclusive of food & beverages too.

Hence, if we divide RM4.99 billion (products-only online sales) against RM100 billion, we can now estimate 5% of e-commerce penetration in Malaysia, as of 2017.

Travel alone is expected to take up USD4.41 billion or RM19.6 billion worth of online transactions in 2017, which is a huge 80% of the total pie.

What Is The Common Offline Market Related Problem?

1. Merchants have little understanding of their customers because customer data is fragmented and incomplete.
2. Consumers have no control over their data while corporations use and monetize this information.
3. Offline advertising is outdated, lacking in transparency and effectiveness.
4. Offline marketing lacks efficiency and has a major disadvantage of being untrackable.

Carry Protocol Proposed Solution

1. Provide a platform for merchants to understand their customers and communicate with them - Named as Carry; Utilising Blockchain.
2. Enable consumers to control their own transaction data and monetize the information
3. Offer a new advertising channel that is effective and transparent
4. Rapid overnight deployment of the system nationwide (Limited to Korea & Japan for now through Dodo Point, securing 10,000 merchants, 15 million customers and $2 Billion worth of offline payment data-anually)

Check Out the Sample Use Case

As a normal shopper, most of us tend to "untick" the option of giving out permission to the merchant/retailer to use our data for marketing purposes. I don't know about many of you but me, I will turn it off. However there are people out there loves to receive advertisement messages. Do they get paid by selling out their personal information? Too bad, right?

Consumer can get the benefits from Carry protocol in few ways:

1. Branded ​Tokens (BT)for buying from merchant that support Carry Protocol. This is similar to the loyalty bonus points such as Bonuslink or Tesco Points
2. Carry Tokens (CRE) if consumer choose to upload their transaction data to the Carry Protocol. This token is a point of reward to them as their volunteer to participate in the market data colection
3. Carry Tokens (CRE) again if they accept advertisement. This is a direct advertisement from Carry Protocol to consumer, bypassing the middle man.
4. Consumer can manage coupons and points received from multiple store into a single Carry Wallet. Businesses can have a single place of pushing the vouchers/coupons and will not having difficulty of managing it.

Carry Protocol Partnership With Spoqa

What or Who is Spoqa??

With 15 Millions of users registered with Spoqa, Carry Protocol has a ready platform and MVP to roll the ball. Among major clientele of Dodo are JW Marriot, Nike and Grand Hyatt.

Partners Benefits:

1. Device Provider
2. Wallet Service Provider
3. Other Partner

Token Distribution

Total of 10 Billions CRE token will be generated. You can see the breakdown of the token below:

Funds will be utilised more on the research and hardware purchases. However this project is viable with a ready MVP;

ROADMAP

By 4th Quarter 2018, Carry Protocol testnet will be ready. The fund collection targeted to finish by the 3rd Quarter 2018. The best thing is the they are targetting to launch Mainnet by 2nd half next year together with the 3rd party API integration.

Hopefully by 2019 2nd half, we can see the Carry Protocol adoption reaches South East Asia. SEA market is around 0.6 Billion with a strong buying power and they loves shopping mall than other region. Malaysia & Singapore is the best bet since the penetration of broadband and internet connection is more than 90% country wide.

Two big names related to Carry Protocol; Simon Kim from Hashed (South Korea's leading blockchain accelerator. Hashed is well-known for its successful accelerator program and blockchain startup investments) and Spoqa (Successful Offline Market Solution Provider)

If you are interested to learn more on Carry Protocol, please visit their website: Carry Protocol or join their Telegram: [Telegram] (https://t.me/carryprotocol)