It really depends on what you care about as a crypto project. I suppose Byteball want a wider distribution of their coin, so they've been airdropping a lot of bytes for quite some time. I guess the hopes associated with this would be that some of the people receiving free money would use it instead of selling immediately, and at least any airdrop increases the visibility of the coin.

In addition, Bitcoin dropped a bit in that time which also dragged down Byteball accordingly.

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