There is serious problems with their business plan. It only has one direction which is to bank everything on the value of the currency. Imagine if Amazon never broke free of just selling books on-line... Where would they be today? Most likely out of business. What is more ironic is that Steemit Inc did nothing to promote the value and availability of STEEM currency. You would think they would at least spend resources protecting their only source of revenue.
Now they are in a situation in which they need to "adapt and overcome". @ned needs to create other sources of revenue for Steemit Inc prosper. Think of the Amazon model. They didn't just stick with one thing.
If @ned is a real CEO, we will see adaptive measures put in place. Cost cutting is only a band-aid. It will never fix the root of the companies ability to generate revenue.