I did wonder about the return to the argument about quality content and whether we are missing the point by focusing on what is here now (and not even all of that), rather than the potential of the blockchain. The people that I am working with and encouraging to invest will not be interested or attracted by 50/50 curation rewards: on the contrary they are likely to be put off.
We're working on how the blockchain can be used to:

• raise funds for charities and increase the contact and accountability between donor and recipient, so that donors will be able to see exactly what impact they are having.
• distribute funds, quickly and at low cost, with built-in transparency and accountability. This has countless applications for business and commerce as well as charities and public institutions.

Can we get over this inward-looking shortsighted perspective and start focusing on the new affordances the blockchain offers? It's more than de-centralised social media.
Getting a potential 25% return is an interesting concept to potential investors/donors, but more than that begins to defeat the object of what they are trying to do, whether it is donating or distributing funds.

But leaving aside all that, fannying about with reward percentages is not going to make a blind bit of difference to any of the perceived problems.