Waze Strategy to keep Users Unsaturated in the Middle of Traffic Jams
Waze has just released a report that reveals Jakarta as the fourth thermacet city in the world. The first city thrilled in the world is Manila. Then followed by Bogota and Sao Paulo.
Apart from the stalled cities in the world, there is great potential to be used by Waze to generate money coffers.
The great potential is the data and user traffic. Thus, Waze launched Waze for Brand that functioned as a 'tool' to generate revenue. This feature is also claimed will not make users saturated when stuck in the middle of congestion.
The trick is to utilize the recording of mobility data users who can be used by advertisers.
"For outdoor media, Out of Home (OOH) is the medium and then there is a radio in the vehicle.Wah, Waze for Brand presents brand icons in the navigation," said Country Manager Waze Indonesia, Marlin R Siahaan.
Furthermore, he said, with Waze for Brand, users can be directly directed by the system if you want to go to where he came.
"Just clicked the icon of the brand, then direct users directed toward the destination," he explained.
Although it can promote the entire brand, Marlin insists will only target the market of the industry related to Waze. For example automotive and retail. So far there are already some brands that work together like one of them Toyota.
"But if asked how many brands that work together, we can not deliver it," he said.
Currently in Indonesia, Waze has been used by more than four million users every month. Waze for Brand itself, has been operating in various countries, including Malaysia, Singapore, Indonesia and the Philippines.
Comes with Motorcycle Navigation
In December 2017, Waze just announced the presence of new features in its services. The traffic information sharing app has just added a motorcycle as one type of vehicle that can be used.
Through this addition, motorcyclists can find out which traffic paths are faster and safer to traverse. In addition to enjoying the standard features of Waze, motorcycle users can also find some additional capabilities.
One of them is the latest road condition information from fellow motorcyclists. Users can also know the approximate different travel time of the car vehicle so the results are more accurate.
Not only that, alternative path information that car drivers may not pass by is also present in this mode. Waze also buried voice commands so that motorcycle riders do not need to touch the smartphone screen while driving.
"The addition of this type of motorcycle vehicle to the navigation system becomes a form of Waze support to provide a more customized user experience," Waze said in an official statement received on Saturday (2/12/2017).
Not only that, the addition of this type of vehicle can also help Waze collect more accurate data. Thus, drivers of various types of vehicles can feel the benefits.
How to Enable
To enable this special navigation, users can access it from the 'Settings' menu. After that open 'Vehicle type' and select 'Motorcycles'.
Motorcycle navigation features in Waze has been able to enjoy globally since November 29, 2017. This feature is also available in all languages, both for iOS and Android operating system.
Previously, Waze has also featured a feature that is designed specifically to facilitate users in the capital. Because, users can now know traffic restrictions with even odd rules.
To activate this feature, Andri explains, Waze users can go to Setting menu -> Navigation -> License plate restriction -> then enter the last two digits (number) of the vehicle's license plate number.
After that, he added, automatically Waze will rerouting and provide route landing directives by adjusting even odd implementation.
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