Spark Show: Introduction to the new concept

(Click image to watch the Youtube video)

Bitspark's co-founder Maxine Ryan and new UX/UI designer Kristin Low present the new concept of Spark rebranding!

The aim with the rebrand for a Bitspark's project is to solve for adoption. This means taking a user first approach and helping end users understand what we do and how it helps them. The logo and logotype have been designed to help people answer both those questions themselves rapidly and without our guidance.

Much of the platform will be able to be white-labeled by MTO’s when they onboard. This is because a) many of them are tired of building someone else’s brand with their own business (ahem, Western Union), and 2) allowing them to white label will help us get them to verified status sooner.

Overall you can expect an intensely functional approach to how we’ll be applying design in this product.

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