There's a huge difference between mainstream and catering to multinational corps that have their fingers in everything from mild things like cheap labor exploitation/child targeting campaigns and ruthless consumerism promotion to the nasty stuff like economic warfare and blatant criminality, the former to me means that Joe and Sally use steem to interact with one another and the rest of the community which is where we are and have been, while the later means compromising the ethos of this place, things that few have yet to appreciate even (immutability, public forums/public publishing services, transparency and trustless decentralization).