Using the right channels
Besides getting the messaging right we also need to consider the channels we will use to get that messaging to our potential customers.
In this technological era we are no longer simply bound by physical channels, there are also a number of e-commerce channels also available through which we can sell and disperse our message.
Initially we should probably limit our selves to one physical channel and on e-commerce channel as we start up. This will prevent us from being too distracted and potentially bogged down in all the many options available. As the business grows and becomes more established then we can add new channels as appropriate.
Below are some examples of channels:
Physical Sales channels:
- Direct sales - we sell direct to the public
- Distributor or wholesales - we sell in bulk to bulk sellers
- Retailer - we sell to others that sell to the public
E-commerce sales channels
- website - we sell from our own web site
- online store - we sell our product online along with other businesses
- mobile app - we sell to users inside an app
Good advice as always, it's a tough decision for those who sell products about whether to maximize their exposure with Amazon but take a hit on their margins.
I agree with the overall points but what is this post in regards to specifically?
what are we talking about here?, really don't get it.
It's a valuable information.thanks for sharing.hope everyone will benefits on this.keep sharing.good to for us.go ahead
simply said,this is the wonderful peace of learning anyone should keep for good, thank you @sme, i dont even know you, but i want to work with you
super
Your idea is good......Good way to proceed in this way
Good advice as always , thx.
physical channels and e-commerce channels we have to take care of and use well
I am in total consonance with your submissions on channels, especially your last sentence:
I'll love to add, however, that the peculiarities of your location must be taken into cognisance in choosing or prioritising marketing channels. For example, in my country Nigeria, Personal Selling is still a key marketing channel that cannot be disregarded if a successful marketing plan is to be effected.
Simple language, great idea. That's your post. Resteemed. Upvoted.