The Importance of Public Relations In a Business

sayee (66)in #business • 7 years ago

Business

It involves people like you and me. It is not about a single person or an isolated group. When a large number of people are involved, there will be the need for proper and timely communication to sort out issues and other complaints.

In a business, if the customers are not attended to, there will be lack of trust and certainly a feeling of anger and misgiving.
For example, a crypto exchange in our place stopped withdrawals and then deposits all of a sudden. At first, the customers thought that they would resume but hours dragged into days and then weeks. What made people irritated was the fact that no one from the company's side bothered to reply to tickets or queries made on social network sites' by customers. This led to panic and rumors that the exchange would get away with the crypto coins that people had entrusted them with.

They did finally show up and restart business but by that time, many valuable customers had left to other exchanges. To add fuel to fire, the govt. is not very supportive and the mani banks which supported the exchange have removed themselves from the scene.
Timely response could have averted the migration of customers

Like a few others, I too had removed my entire coins to BTS wallet and it was perfectly safe there. I should have waited and checked whether the ethereum transactions were smooth. I withdrew my coins from openledger to my Indian exchange on 8th but it did not go through. I saw that they had a support system and was adviced to contact them. I did so and they replied stating that they would look into the matter and have sent my case to the technical team. Hopefully, it will be solved soon. The reply from the support team has comforted me greatly. A reply is enough to pacify the customer and that is why I stressed the importance of public relations. (I have done post graduation in PR and have worked for a media house before shifting base to a farmhouse)