Just as a pointer, the formatting you have used makes your dot points unreadable.

If you want to create dot points, all you need to do is use the - sign.

• This makes your dot point appear like this.

On topic, you make some good points. Online business is very hard without a good audience. The biggest benefit of doing business online however, is that it's much easier to target a larger audience. You can even target a global audience with the right product.

And if you have an established community to target with your products then even better.