Business blog #5: Change of plan

Two days ago I wrote an article, where I stressed out that it is really important to always question your actions. Are they the best possible options which you can perform in order to achieve your goals?

In last couple of days, I questioned if building a business around clothes (the original idea for this article series) is the best possible business to build in order to fulfil my personal “why”? (read about what I mean by “why?” and the importance of it here).

We have something like mental coach in a company where I work. Some time ago, he helped me to express who am I in one sentence (which was extremely helpful). It goes like this:

I am an entrepreneurial problem solver who empowers people to contribute, in a cooperative spirit, their best for a sustainable world.
Later, I also listed 3 key abilities, which I want to master:

(1) Articulated speech, articulated thinking and articulated writing,

(2) Ability to acquire financial wealth through building projects, which brings sustainable world into being,

(3) Ability to build strong network of people, which core consist of highly competent people with best intention in their mind: to erase unnecessary suffering in the world.

Now question is: What type of business should I do in order to meet my identity and possibly check all the boxes regarding abilities, which I want to master?

Well, what if I only try to do what I currently do, but try to scale it up? I mean, I write articles and also expose myself on Instagram to show, that anything can be done through disciplined action. And I honestly believe, that if more people apply some of the principles which I write about or show on my Instagram account, many people will feel empowered to do things which brings sustainable world into being.

I am not entirely sure how to monetise this type of business though. Maybe I will create online courses where I go deeper into certain topics later on. But other than that, all the boxes are checked. I will do my best to empower people to bring sustainable world into being, I will train articulated speech, writing and thoughts every day while writing this articles and “showing off” on my Instagram account and with acquiring followers, I hope that I manage to build amazing network of highly competent people with their best intention in mind: to minimise unnecessary suffering in the world.

What this series of articles will be all about? I will apply business strategies for finding my target audience, also I will try to figure out how to build strong brand which customers (in my case followers) wants you to succeed. I believe those principles are crucial for building any successful business and I will do my best to show how it should be done, so it can be easily replicable by anyone.

So if you are interested, sit back, relax and observe my countless failures which I’m going to have in order to achieve… what… 100k followers? I know almost nothing about anything what is required for achieving that number of followers so there will be many fuck ups along the way. For sure :-).

Thanks for reading. :-) (and check out my Instagram profile if you didn’t along the way)