Facebook Marketing Tips and Tricks 🔥
A Facebook business page is an excellent way to reach your existing and potential customers. If you are just starting out, here are a few tips on creating your Facebook Business Page:
Personalise your profile picture: For a long time, I used my business logo as the profile picture on my FBP.
Hire someone to create a Facebook cover photo: The Facebook cover photo for a business page should look professional.
Post and schedule updates before you invite people to like your page: I have seen friends start their FBP and immediately invite people within their network to like the page. Stop! Even though I am a friend, I will choose what information I want to be fed. So if I don’t see a clear ‘About Us’ description or a few Facebook posts to get an idea about the type of content you will be sharing, I am not going to like that page.
Post and schedule updates before you invite people to like your page: I have seen friends start their FBP and immediately invite people within their network to like the page. Stop! Even though I am a friend, I will choose what information I want to be fed. So if I don’t see a clear ‘About Us’ description or a few Facebook posts to get an idea about the type of content you will be sharing, I am not going to like that page.
Customise and personalise posts: Your FBP page is about you, but the content has to be tailored to the viewing interests of your target audience. So don’t feed them content only because you liked reading or watching something. Personalise your posts to the extent possible to make your followers feel that it’s an individual ( with a personality) who is creating the posts and whom they can relate to that’s creating the post, and not someone sitting behind a business desk.
5.Claim your Page's vanity URL.
Once you've created your business Page, it'll get a randomly assigned number and URL, like facebook.com/pages/yourbusiness/123456789. To make your Page more shareable and easier to find.
6.Earn the "Very responsive to messages" badge.
If you respond quickly to most users who send you messages on Facebook, then you can earn what Facebook calls a "Very responsive to messages" badge. You'll earn a "Very responsive to messages" badge below your Page's cover photo if you have a response rate of 90% and a response time of 15 minutes over the last seven days.
- Post your most compelling visual content.
Facebook's new timeline page design places more of an emphasis on visual content like images and videos. After all, Facebook posts with images see 2.3X more engagement than posts without images. One study found that Facebook posts with photos saw the most engagement over any other type of post, accounting for a whopping 87% of total interactions.
8.Use Facebook Insights.
Facebook Insights is Facebook's internal analytics tool right that helps you measure and analyze your Facebook presence. The tool provides Facebook page administrators with analytics data about Page visits and engagement, which can help you understand which content is and isn't engaging to your fans.
- Add Facebook social media buttons to your blog and website.
Adding Facebook social media buttons will help encourage visitors who are on your website to also connect and interact with you on Facebook, as well as spread your content and expand its reach.
10.Choose the right advertising tool. (Probably the Ads Manager.)
Facebook offers users two different tools for creating a paid ad: the Ads Manager and the Power Editor. The Power Editor is usually best for larger advertisers looking for more precise control over many campaigns. If that doesn't sound like you, the Ads Manager works great for most companies. Figure out which is best for your business based on your company size and the number of ads you plan to run at once.
Hope that this will help you with your profile. If you want some help with the making of the ads , just send me an message in “facebook.com/kingslifenow”.