Why You Need To Add Subtitles To Your Facebook Videos

Social media is one of the best ways to advertise your business and get brand awareness, and Facebook is at the top of the pile when it comes to this – especially if you use videos. You may already be using video – but are they subtitled?

While this adds more work and an extra level of challenge to your working day, it’s worth remembering that the added accessibility will really boost your views. Consider this: how many times are you looking at FB when you’re in a noisy place without headphones?

You’re not going to put them on for a video on your timeline – but you may just stop and watch if the subtitles let you know what’s going on. Don’t forget that Facebook autoplays on mute, making it easier to engage no matter where the viewer is.

Facebook themselves have stated that 74% of traffic is captured through online video, and with 100m hours of video uploaded to the platform every day, subtitles are a great way to boost your videos views and your brand’s visibility.

It’s also worth remembering that Facebook isn’t just for English-speaking people: German, French, Spanish, Arabic, Russian, Japanese and many more speakers are also on the platform, and having targeted language translations to match your demographics will also help to increase your views.

Subtitles aren’t necessary – but with more and more people opting to include them, the smart move on your part is to join them and grab the audience that those who don’t get. Creating subtitles isn’t difficult, and you can always find professional help on sites like Fiverr, making the whole process a complete no-brainer!