How to Start a Online Coaching Business
If you’re reading this, it’s very likely because you’re considering building or launching your very first – or perhaps a brand new – coaching business!
If you are – then you’re making a great decision. Corporations in the United States spend more than $1 billion annually on business coaching, which represents just a portion of opportunities on a global scale and across all the various niches in the coaching industry.
Coaching expands to three targeted areas: life coaching, health and wellness coaching, and business coaching.
Starting a business like this takes hard work, yet the opportunity to build a life you love, while generating predictable revenue, is tremendous.
You Might Also Like: Online Coach Certification
Where do I start, you ask?
While there is plenty of revenue opportunity available to you, the future life, health or business coach, you need to know where to start – where to truly begin. That’s exactly why we are here – to help you start a coaching business that will succeed.
Without further ado, let’s get started.
Here’s how to start a coaching business online – and build a life you love.
1. Discover what you want to teach and coach.
Perhaps the most important first step to explore is discovering what you want to teach and coach.This might seem like a simple first step, but it’s integral to your success.As we mentioned, there are three specific areas of opportunity:
Perhaps the most important first step to explore is discovering what you want to teach and coach.
This might seem like a simple first step, but it’s integral to your success.As we mentioned, there are three specific areas of opportunity:
- Life Coaching
- Health and Wellness Coaching
- Business Coaching
2. Set-up your business online.
The next most important thing to do is setting up your business online. When setting up your business online, there are three key elements you need to consider:
- Your Website
- Social Media
- SEO
3. Determine how you will deliver your service.
Sitting here, you might ask yourself – how will you deliver your course? Ebooks? Video? Live sessions? Skype
There are so many ways to deliver your service these days, and the more channels you can set up the better.
Bookible comes with a built in booking system, making it perfect for scheduling live sessions or even one-on-one Skype sessions, but did you know it also comes with an online course building platform?
By creating an online course using video, for example, you can reach a much wider audience. And the best part is – once you’ve built it then it no longer costs you anything so has an almost 100% profit margin!
Ebooks are another good option – and you can expand your marketing channels by selling on a platform like Amazon.com. If you can write even a reasonably successful book then it can greatly expand your marketing reach.
One on one sessions are what most coaches rely on, but how about running a workshop? Workshops can be run at a lower cost for the participant but at a higher profit for you, making it a win-win for everyone.
There are lots of great ways to deliver your service and your knowledge to people, so have a think about which ones will work best for you based on your knowledge, your market, and your technical experience.
4. Explore how to scale your business.
So, you’ve set-up your business online and you understand how you will deliver your course. You’re generating revenue and you’re now ready to scale.
How will you do just that? How will you scale your business? There are a number of great ways to reach a wider audience:
- Advertising on social media and search engines
- Email Marketing
- Referrals