Niche & Target Audience Research
Choose a niche and understand your target audience and build your business around a core group of people!
Let’s look at the broad market of “Make Money at Home”. Making money at home is a multi-billion dollar industry.
There are literally Billions of potential customers out there who are looking to make money online at home.
As an affiliate, you could begin by promoting a single product to this market.
Then, over time you could promote a wide variety of “related” products like:
- How to Advertise Your Website
- 100 Ways to Get Website Traffic
- 7 Ways to Sell an E book
- How to Set Up Email Marketing Campaigns
- How to Make $100 a Day with Amazon
- Affiliate Marketing for Beginners
We could go on and on here with ideas but, it is just an example of how you can branch out inside one big niche.
These topics are all decidedly different from each other, but they are all related to our target audience’s interest – that of making money online and working from home. As an affiliate, there are HUNDREDS of products you could promote over time. Your customers could ultimately make multiple purchases from you.
💡 TIP — Choose a target audience accustomed to spending money.
If the target audience isn’t accustomed to spending money – and a “lot” of money, then there’s no point in spending a lot of time creating a campaign around them. “How to Stop Being Extremely Broke” isn’t a great target audience simply because most of these people are likely broke!
On the other hand, “entrepreneurs” aren’t afraid to spend money if they think it will help them make more money. “Motorcyclists or boaters” spend hundreds of dollars each year online buying things to support their expensive hobbies. These are simple examples.
💡 TIP — Choose a target audience that can be presented with different offers.
If the target audience is limited in what you can sell to them, then your campaign is limited.
You want to be able to present several offers related to the general market of the target audience you have selected. This allows you to develop long-term, scalable residual income streams.
There are many, many “markets” that you can choose from. A few include: Arts and Crafts, Beauty, Business, Careers, Computers and Technology, Cooking, Dating, Disease and Illness, Health and Fitness, Hobbies, Home Schooling, Leadership, Motivational, Parenting, Public Speaking, Recreation and Sports, Relationships, Religion, Romance, Success, Self-Help, Sports, Time Management, and Writing.
We will get more into defining your niche and research your target audience in our later steps.
