They said there was problems with the formula companies skirting the promotion rules, they wanted a complete ban on promotion of formula not the formula itself....it can be a bit confusing. As confusing as the whole debacle making it out that the US didn't want the promotion of women to breast feed. That's not what happened. The US threat was to withdraw funds given to promote breast feeding if they did a full out ban on the promotion of formula. That didn't mean they didn't want women to breast feed which is what the headline of your article suggest.