Personal Branding: How to create visual assets for you online presence

No matter what stage you are in, it’s important to have a personal brand.

Here are four essential questions to ask yourself when developing your personal brand:

𝑾𝒉𝒂𝒕 𝒊𝒔 𝒚𝒐𝒖𝒓 𝒎𝒐𝒔𝒕 𝒄𝒐𝒎𝒑𝒆𝒍𝒍𝒊𝒏𝒈 𝒗𝒂𝒍𝒖𝒆 𝒑𝒓𝒐𝒑𝒐𝒔𝒊𝒕𝒊𝒐𝒏?
𝑾𝒉𝒂𝒕 𝒊𝒔 𝒚𝒐𝒖𝒓 𝒖𝒏𝒊𝒒𝒖𝒆 𝒑𝒐𝒊𝒏𝒕 𝒐𝒇 𝒗𝒊𝒆𝒘?
𝑾𝒉𝒂𝒕 𝒆𝒇𝒇𝒐𝒓𝒕𝒔 𝒂𝒓𝒆 𝒚𝒐𝒖 𝒘𝒊𝒍𝒍𝒊𝒏𝒈 𝒕𝒐 𝒎𝒂𝒌𝒆 𝒕𝒐 𝒔𝒕𝒂𝒏𝒅 𝒐𝒖𝒕 𝒇𝒓𝒐𝒎 𝒕𝒉𝒆 𝒄𝒓𝒐𝒘𝒅?
𝑾𝒉𝒂𝒕 𝒊𝒔 𝒚𝒐𝒖𝒓 "𝒘𝒉𝒚"?

𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐭𝐨 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠
What is Personal Branding?

Personal branding is the act of promoting and protecting one’s reputation by managing their personal identity and the way it is perceived by others.

The term “personal branding” has two different meanings:

♟️𝒀𝒐𝒖𝒓 𝒖𝒏𝒊𝒒𝒖𝒆 𝒃𝒓𝒂𝒏𝒅 𝒕𝒉𝒂𝒕 𝒊𝒅𝒆𝒏𝒕𝒊𝒇𝒊𝒆𝒔, 𝒆𝒎𝒃𝒐𝒅𝒊𝒆𝒔, 𝒂𝒏𝒅 𝒅𝒊𝒔𝒕𝒊𝒏𝒈𝒖𝒊𝒔𝒉𝒆𝒔 𝒚𝒐𝒖 𝒇𝒓𝒐𝒎 𝒐𝒕𝒉𝒆𝒓𝒔 (𝒂 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔)
♟️𝑻𝒉𝒆 𝒑𝒓𝒐𝒄𝒆𝒔𝒔 𝒐𝒇 𝒅𝒆𝒗𝒆𝒍𝒐𝒑𝒊𝒏𝒈, 𝒎𝒂𝒏𝒂𝒈𝒊𝒏𝒈, 𝒂𝒏𝒅 𝒑𝒓𝒆𝒔𝒆𝒏𝒕𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒃𝒓𝒂𝒏𝒅 𝒕𝒐 𝒐𝒕𝒉𝒆𝒓𝒔 𝒔𝒐 𝒕𝒉𝒂𝒕 𝒕𝒉𝒆𝒚 𝒌𝒏𝒐𝒘 𝒘𝒉𝒐 𝒚𝒐𝒖 𝒂𝒓𝒆 𝒂𝒏𝒅 𝒘𝒉𝒂𝒕 𝒚𝒐𝒖 𝒔𝒕𝒂𝒏𝒅 𝒇𝒐𝒓

The goal of personal branding is to create a physical or virtual identity that distinguishes oneself from the competition while still being recognizable as themselves.

Also it is to be credible as an individual in one’s industry or field, not just as another member of a group.

Personal branding is to strengthen connections between the organization and the public and establish goodwill.

Your brand can affect how people perceive, evaluate, or use a product or service.

𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠
Individuals need to be aware of the importance that personal branding has in our industry.

It is important to build a strong personal brand by adding yourself and your personality to your work.

Personal Branding involves a clear idea of your own values, strengths, and weaknesses, as well as your goals and what you are looking to achieve.

To have an effective personal-branding strategy, you need to know what you want out of it and what you're willing to put in.

You should be able to answer the following questions about yourself:

𝑾𝒉𝒂𝒕 𝒂𝒓𝒆 𝒚𝒐𝒖 𝒑𝒂𝒔𝒔𝒊𝒐𝒏𝒂𝒕𝒆 𝒂𝒃𝒐𝒖𝒕?
𝑾𝒉𝒂𝒕 𝒂𝒓𝒆 𝒚𝒐𝒖𝒓 𝒇𝒂𝒗𝒐𝒓𝒊𝒕𝒆 𝒕𝒉𝒊𝒏𝒈𝒔 𝒕𝒐 𝒅𝒐?
𝑾𝒉𝒂𝒕 𝒂𝒓𝒆 𝒚𝒐𝒖𝒓 𝒉𝒐𝒃𝒃𝒊𝒆𝒔 𝒂𝒏𝒅 𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕𝒔?
𝑾𝒉𝒂𝒕 𝒂𝒓𝒆 𝒕𝒉𝒆 𝒕𝒓𝒂𝒊𝒕𝒔 𝒕𝒉𝒂𝒕 𝒎𝒂𝒌𝒆 𝒚𝒐𝒖 𝒖𝒏𝒊𝒒𝒖𝒆?

𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐒𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠
Personal branding is a process where you make yourself known to the world and create a desirable personal identity.

It can take the form of your name, picture, or slogan.

It’s all about creating a unique and memorable way to be remembered.

In order to get started with personal branding, it is important to know your strengths and weaknesses and how they can be used in your favor.

Once you have this knowledge, it will help you decide what platforms will work best for you - social media or traditional marketing campaigns.

With social media being so prominent today, many people use platforms like Facebook or Instagram as their personal branding tools.

There are also different ways to market yourself on these channels such as posting photos of events that you have attended or sharing videos showing what inspires you in life.

Do not settle for being one dimensional.

𝐇𝐨𝐰 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 𝐘𝐨𝐮𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝 𝐢𝐧 𝟓 𝐒𝐭𝐞𝐩𝐬
𝑪𝒉𝒐𝒐𝒔𝒆 𝒂 𝑵𝒊𝒄𝒉𝒆
𝑺𝒆𝒕 𝒀𝒐𝒖𝒓 𝑮𝒐𝒂𝒍𝒔
𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅 𝒀𝒐𝒖𝒓 𝑨𝒖𝒅𝒊𝒆𝒏𝒄𝒆
𝑪𝒂𝒑𝒊𝒕𝒂𝒍𝒊𝒛𝒆 𝒐𝒏 𝑺𝒕𝒓𝒆𝒏𝒈𝒕𝒉𝒔
𝑪𝒓𝒆𝒂𝒕𝒆 𝑸𝒖𝒂𝒍𝒊𝒕𝒚 𝑪𝒐𝒏𝒕𝒆𝒏𝒕

𝐁𝐨𝐧𝐮𝐬: 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐢𝐧𝐟𝐨 𝐨𝐧 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝
𝑯𝒂𝒗𝒆 𝒂 𝒔𝒕𝒐𝒓𝒚 𝒕𝒉𝒂𝒕'𝒔 𝒘𝒐𝒓𝒕𝒉 𝒕𝒆𝒍𝒍𝒊𝒏𝒈
𝑭𝒊𝒏𝒅 𝒚𝒐𝒖𝒓 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆 𝒂𝒏𝒅 𝒎𝒂𝒌𝒆 𝒕𝒉𝒆𝒎 𝒇𝒆𝒆𝒍 𝒔𝒐𝒎𝒆𝒕𝒉𝒊𝒏𝒈
𝑲𝒏𝒐𝒘 𝒘𝒉𝒂𝒕 𝒚𝒐𝒖 𝒔𝒕𝒂𝒏𝒅 𝒇𝒐𝒓 𝒂𝒏𝒅 𝒎𝒂𝒌𝒆 𝒊𝒕 𝒌𝒏𝒐𝒘𝒏
𝑾𝒐𝒓𝒌 𝒚𝒐𝒖𝒓 𝒄𝒓𝒆𝒂𝒕𝒊𝒗𝒆 𝒎𝒖𝒔𝒄𝒍𝒆
𝑪𝒐𝒏𝒔𝒕𝒂𝒏𝒕𝒍𝒚 𝒍𝒆𝒂𝒓𝒏, 𝒆𝒗𝒐𝒍𝒗𝒆, 𝒂𝒏𝒅 𝒊𝒎𝒑𝒓𝒐𝒗𝒆

I hope you find value in this.

Thank you for taking the time out of your day or night to read this.