What is a Brand Guide? Examining Horizon Alliance Technologies Visual Identity

A brand guide is usually a one-page document containing all your visual communication brand elements. This brand identity document provides rules for the company logo, font, color, and other brand elements.

Below is a one-page brand guide for Midwest startup, Horizon Alliance Technologies. With this document, employees and marketers can reproduce and represent the company brand accurately and consistently, even across continents.

Horizon Alliance Technologies is developing irreversible data destruction techniques to help digital natives and immigrants prevent identity theft with the possibility of recycling up to 90% of retired electronics. The company competes in a growing $144billion value market with local and national competitors experimenting in the sector but not making data destruction the core of their business.

Horizon Alliance Technologies take data destruction seriously enough to make it the core of their business. They carry out on-site data destruction of numerous end-of-life electronics like desktop computers, laptops, printers, PDAs, Smartphones, cameras, and storage devices to mention but a few. The company is exploring ways to make the business partially or completely mobile to reach more customers and perform more onsite data destruction.

What can you tell about the logo, font, and color pallet? What impression are you getting from this company's brand guide?