Bounty Hunters  —  Blockchain Solution for Influencer Marketing

in #bounty6 years ago

Brand endorsing influencer marketing platform. Fully measurable, CPA based, escrowed with ads tracking and deep verification mechanics.

What is Bounty Hunters?

Bounty Hunters is a digital influencer advertising platform and bounty programs managing service. It’s based on the “action=reward” model, and it depends on blockchain technology. The platform aims to help new businesses, ICO ventures, and existing organizations to expand awareness of its own image in the market and to increase the number of significant mentions in social networks and specialized marketing, PR channels, and websites.

Bounty Hunter Benefits

For Brands:

  • Increase awareness of your brand — A opportunity to significantly expand the number of individuals who thought about your product, went by the site, downloaded archives, left individual contacts, read any important content.

  • More than 16,600 pre-targeted influencers — Get a prompt access to the in more than 16,600 social experts that were checked by our network-based rating framework, and are prepared to work together to promote your brand.

  • All-in-one — All current social networks and communication channel in the single manageable platform — Twitter, Facebook, Youtube, Reddit, and so on. The platform gives a chance to incorporate extra (narrow-targeted channels), creating desired campaigns (for specific tasks).

  • Automatic tracking and payout system — Estimations of task and results of the activities performed by influencers are completely automated. No reason to employ a separate staff of managers to track task and perform steaks distribution and payouts.

  • Optimize marketing campaigns — Dispatch more straightforward promoting efforts from the standpoint of ROI, CPA. Get analytical information on each performed task and its effect on the viability of your company’s sales funnel.

  • No steaks/funds steal problem — Avoid the issue of spending reserves on the low-quality social records (aggregated or “botted”), and on task that don’t convey any value (for instance, posts that contain unimportant or replicated content, not one of a kind content). Calculations of the platform qualify every single social activities of each influencer to keep away from “trick” and aggregation.

For Blogger:

  • Content monetization — Monetize your social activities in the considerably more agreeable way: with bounty hunter’s platform, you will have no need of the difficult procedure of seeking sponsors. Participate and campaigns invitations on the go.

  • Escrow fund. No risks. — Each company inside our platform consents to the escrow arrangement with each influencer. This is done naturally through the incorporated blockchain functionality and issuance of smart contracts. Kept assets will be without a doubt paid to influencers.

  • Verification of all companies, brands and projects — The platform uses verification of the companies by playing out a general project audit, making an evaluation of the project team, evaluating media awareness and the feedback from the crowd. Make sure, that you have no risk of losing your time.

  • Participate in different campaigns — The platform does not constrain an interest to just a single progressing effort. Pick the most intriguing projects and monetize your social presence in a significantly more beneficial way.

  • Suitable even for beginners — Bounty hunter don’t have high entry threshold for the owner of social accounts— there is no restriction on the age of the account or the number of subscribers. Take your chance to participate just from start.

  • Automatic Payout — The platform helps avoid a delay in payments. The payout happens automatically and instantly after the end of the campaign or one of its stages.

Bounty Hunter is tested & already working service with more than 16 600+ hunters, distributed $ 1,500,000 worth of tokens/coins and finalized 30 ICO’s.

Deep Verification of Hunters and Built-in Reputational System

The platform algorithms give a full transparency for the business as far as hunters account quality and their general performance for the sales funnel. The platform completes confirmation of each account in the social networks, analyses the potential viability of all picked hunters activity as well as a real result of the company.


The Platform Token

ICO Utility Token:

Reward Token (ERC20 Ethereum Token) — Interaction inside the platform (making orders, using services).

Internal Token:

Reward SP Token (Bitshares /Graphene Token)— Long term token with motivational incentives (keeping the token guarantees bonuses in case of the system growth) + inflational mechanism.

History and Development Stages

February 2016 — Search and analysis of the existing solutions for the bounty campaign launch for the in-house projects.

January 2017 — We formed the Department of Internal Community Managers, The stack of services for the bounty campaign management without possible automation were selected.

March 2017 — Presented the decision on the launch of our own technological base for carrying out the bounty campaign, which included the engineering of business processes, forming a model of the system, the model of the interaction between contractors within the system, and securitization and allocation of funds deposited.

Jun 2017 — The development of parsers for data collection and formation of the slice of the target audience and further identifying of potential influencers. By developing our own parsers, we managed to collect a targeted database of over 25,000 influencers, which were distributed by grades and the parameters corresponding to the quality of each account, its content, and audience coverage. We establish integration with the social networks and channels for automated data collection.

Jul 2017 — Start of the web UI and working prototype of the service for internal clients of the company. Formed the Department on communicating with influencers — within six months specialists of the Department built relationships with each infl uencer, sent an invitation to the system, presented the benefits of using the service. Development of internal tools and run of the test campaigns. We addressed one of the key challenges that faced our team: how to simplify accounting activities of influencers when the number of activities per week can reach several thousand. Developed unique scripts for each social network channel (Facebook, Bitcointalk, Reddit, etc.), which allowed perform automated tracking of the actions (tasks completed) of each user.

Aug 2017 — Full-scale launch of the projects within the platform — Blackmoon, WishFinance, SmsChain, Zangll, Acorn and modernization of the system (integration of the rating module, dynamic budgeting, preparations for the transition of the business model for PR and business direction). Integrated primary metrics and carried out deep integration with Google Analytics (integration between the platform and the client side) to account conversion and perform the calculation of ROI for every action released. As a result, there was a significant transformation of the platform model from a simple service of managing bounty campaigns into a convenient tool, operating on the CPA model and providing the marketer with comprehensive data on the actual campaign and thus allowing optimization in real time.

Actual Moment — The platform is formed as a separate business unit with the full-working staff. There is a set of clear objectives and engineered business processes, as well as launched advertising, affiliate and PR campaign to increase the number of influencers and to attract new customers. While testing the first iterations of the platform prototype, we came to the conclusion that, for example, a startup launching an ICO is required not just a tool to simply launch the bounty campaign, but a competent and systematic establishing of meaningful contact with the target audience. After gathering the market data and performing the analysis of numerous ICO’s bounty campaigns, the specialists of our analytical department came to the conclusion that most of the bounty campaigns were ineffective because, despite the number of performed activities, — ROI and conversions of every activity were not possible to calculate, and the total volume of funds spent (on average 1–3% of the gathered funds during the ICO) formed a considerable sum, which simply disappeared in «pockets» of owners of the aggregated accounts, often not presenting the target audience with any real value.

Roadmap

The platform works in a beta testing mode and already is generating profit.

Plans for 2018:

1st quarter:

  • Crypto and tokenized framework integration.
  • Creation and audit of smart contracts.
  • Attracting an array of new infl uencers.
  • Integration with Wechat, Snapchat, Telegram.
  • Launch of the rating system.
  • Deep integration with Facebook API, Twitter API for further analytics calculations of each social account.
  • Intellectual property protection (patent and copyright for the development and brand name).
  • Launch of paid channels to attract the target audience (influencers and new companies) in — Google Adwords, Yandex * * Direct, Facebook Target, Twitter, Linkedin.
  • Modification of interfaces and UX adjustment.

2nd quarter:

  • Integration of deep analytical tools and advanced calculation of metrics and conversions.
  • Multi-localization and multi-language support.
  • Global marketing and PR campaign.
  • Involvement of large brands and agencies.

Crowdsale Details

Token Issuance

Stage — Token price, USD — Ratio, %

  • White-list (private) — 0,25 — 4,00 %
  • Pre-ICO — 0,3 — 3,33 %
  • General ICO — 0,5 — 2,00 %
  • From 2 mln. cap — 0,7 — 1,43 %
  • From 5 mln. cap — 0,85 — 1,18 %
  • From 8 mln. cap — 1 — 1,00 %

Distribution

Distribution— Token Issued— Ratio, %

  • Bounty allocation — 100000 — 0,83 %
  • Referral program — 200000 — 1,67 %
  • Team incentives — 1200000 — 10,00 %
  • Advisor incentives — 1200000 — 10,00 %
  • Pr/Marketing — 3000000 — 25,00 %
  • Development — 5500000 — 45,83 %
  • Legal (trademark registering, etc.)/Administration — 160000 — 1,33 %
  • Contingency — 600000 — 5,00 %


    Bounty Hunters is not just an idea! It is a fully tested and working service.

Official Website: https://bountyhunters.io/
Whitepaper: https://bountyhunters.io/files/whitepaper.pdf
One-Pager: https://bountyhunters.io/files/onepager.pdf?2
Press Release: https://bountyhunters.io/files/press-release.pdf?1
Facebook: https://www.facebook.com/bountyhunters.io/
Twitter: https://twitter.com/iBountyhunters
Bitcointalk: https://bitcointalk.org/index.php?topic=4455785.new#new
Official Telegram Group: https://t.me/icoreward

My Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=1207118
My Bounty Hunters Referral Link: https://bountyhunters.io/user/register?ref=3315

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