A percentage of profit will be reserved for Booleancoin Holders, which will be divided among those that hold them in proportion to the amount held. It is likely 30-50% of company profits divided proportionately among holders (TBD), so the speculation here is if the company will gain a lot of business. Deals with companies will be transparently held on the Blockchain for holders to monitor. We are also trading on https://hotbit.io, where holders can also day trade/hold long term and trade. We're in a long-term contract with that Exchange. So, as more is sold in Round 2, volume and liquidity will increase even further.