Things you can learn from customer reviews

Do you know why there is a provision for customers to give reviews for different services and products on the internet? The user reviews are of great help. The help other customers to know the quality and cost of services offered by a company. It is for this reason that Bob’s Repair has come up with a platform to make sure all the reviews given on contractor companies are genuine and from real customers. Let us have a look at different things you can learn from customer review.
Importance of customer reviews
If you have ever purchased any product or service online, you have encountered with online reviews. You might have found a one-star rating for the product or a review about the traumatic experience of the user. Customer reviews range incomprehensibility and thoroughness and they hold a powerful effect on the behavior of your customers and the overall performance of your brand.
It is clear that online reviews are significant and very important in marketing campaigns. The quality of the reviews can also have a great importance on the company.
Buying decisions
The number of consumers who read and trust online reviews is increasing at a great rate. Over 88% of consumers online trust online reviews as much as personal recommendations. This is astounding because most of the online reviews are posted by total strangers. This means that if you don’t offer user reviews for your company or product then there is a chance you are going to lose nearly 88 percent of your customers because you will have deprived them of the information they want to help them decide whether to buy the product or not.
Increase in ranking
When you enable customer reviews on your site or product, it gives you a positive effect on your company. Reviews have an impact on the organic search rankings in search engines. Each review you receive will increase the amount of unique content on your site and this means that you will be seen to have higher authority and relevance to have a chance of getting your page ranked.
You can also format the reviews on your site so that they can be indexed by Google directly and this will make Google hold them as possible answers for users’ questions. This will allow a review of your product to get featured above the fold of a normal search result for questions specific to the product being searched for and this will give your site a high visibility.

As we have seen, reviews are very important for every business and every consumer. The challenge comes in when the reviews are not genuine. Fake reviews include purchased reviews where people are paid to write positive reviews for a product. In most cases, purchased reviews give a false opinion about the product and customers get misled by the false impression. Bob’s Repair is working towards eliminating fake reviews so that customers can have genuine information about the product.

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