The difference between success and failure is only a dime, too classic!

1、the difference between success and failure is only a dime!
That's a lifetime job!

I was confident in my final victory when I passed through the pass with another opponent.
Curiously, the general manager of the recruitment company did not ask questions, but took me and my opponent to another company to sign the bill.
There was only one stop for the company to go, and the general manager suggested taking the bus and giving each person five cents to tell everyone to buy their own tickets.
Fare is 4 Angle, due to the lack of change, the conductor of the bus has formed the habit of five Angle does not change, I also should not ask for to find 1 cents, always feel to 1 cents openings, too.
It didn't occur to me that my opponent was going to change to the flight attendant.
The flight attendant's disdainful eyes cut my opponent's eyes like a knife, then handed out a dime, and I was glad to see that his opponent's "money fans" might have defeated him.
When you get to the station and get off the bus, the general manager claps his opponent's shoulder: "you are hired -- only those who know how to hold on to their rights will be able to protect the interests of the company."

Marketing revelation: "only those who know how to uphold their rights can protect the interests of the company."
When we think of this sentence, should we review our own behavior?

2.Antelope and lion

Every morning an African antelope wakes up, and she knows that she must be faster than the fastest African lion, or she will be eaten.
Every morning an African lion wakes up and he knows that he must be faster than the slowest African antelope, or he will starve to death.
Whether you're a lion or a gazelle.
You have to start running when the sun comes up!!!!

Marketing enlightenment: run, in this competitive society, if the enterprise stagnation, still immersed in old glory, then eventually end up or be eaten, or starve to death!

Two salesmen.
This is a well-known fable in the marketing world: two shoe manufacturing companies sent a salesman to explore the market, one named Jackson, and the other called a well.
On the same day, the two of them came to an island in the Pacific Ocean, and when they arrived, they found that all the locals were barefoot, without shoes!
From the king to the poor, from the monks to lady, no one to wear shoes, that night, Jackson to the headquarters of domestic boss took a telegram, "oh my god, the people here don't wear shoes, who will also buy shoes?
I'll be back tomorrow.
"Well, people here don't wear shoes," he said.
I've decided to move in and stay here for a long time!
Two years later, the people were wearing shoes...

Marketing implications: many people often complain about the difficulty of opening up new markets. The truth is that new markets are in front of you, just how you find the market.

3.Smart newspaper boy.
In one area, two newsboys are selling the same newspaper, and two are competitors.
The first newspaper boy was very diligent. He sold every day along the street, and his voice was very loud, but he sold a lot of newspapers every day, and there was a tendency to decrease.
The second boy, Ken, used his brain, but he insisted on going to some fixed places every day, and after he went there, he handed out the newspapers and collected the money later.
The more they run, the more they sell, and of course there are losses.
And the first newsboy can sell fewer and fewer, and have to make a living.
Marketing implications:
The second newsboy's approach was profound:

First, in a fixed area, readers are limited to the same newspaper.
If you buy me, you won't buy him. I will send out the newspaper first. The man who gets the newspaper will not buy other people's newspapers.
It's the market I occupy first, the more I send, the smaller the market.
That has hurt rivals' profits and confidence.

Second, the newspaper this thing does not resemble other consumer goods to have complex decision process, random buy more, do not return because of quality problem commonly.
Besides, there is not much money, so we will not give up the money. Today there is no change, and tomorrow will be given.
Cultural people, not embarrassed children.

Third, even if someone has read the newspaper, it has nothing to do with the money, it has nothing to do with it, there will always be a backlog of newspapers, and he has read the newspaper and will not buy the same one again.
Or a potential customer.

We will learn a lot about consumers, market share, potential customers, loyal customers and other marketing terms.

5. Moose and gas mask!
There was a salesman who was famous for being able to sell anything. He had sold a tooth brush to a dentist and sold a baker's bread.
Sell the blind man a TV.
But his friend told him that if you could sell a moose to a gas mask, you would be a really good salesman.

Hence, the salesman, miles north, there is a only moose live in forest, "hello," he said to moose "now everyone should have a gas mask".

"I'm sorry, but I don't need it."

"You'll need a gas mask," said the salesman, and he began to build a factory in the middle of the forest where the moose lived."
You're really crazy, "his friend said.
They are not.
I just wanted to sell it to a moose."

When the factory was built, many of the toxic fumes rolled out of the smokestacks, and soon the moose came to the salesman and said, "now I need a gas mask."

"That's what I want," said the salesman, and he sold it to a moose.
What a good thing!
The salesman said excitedly ~!

"Other moose need a gas mask, too," moose said. "do you have any?"

"You are lucky, I have thousands more."

"But what's in your factory?" asked the moose curiously.

"Gas mask" the salesman is excited and succinct answer.