I SUCK at the Interwebz! - Why I Don't Always Follow the Formula to Popularity
I joined Minds.com around mid-Spring of 2017 and I joined Steemit not too long afterwards, finding what turned out to be bastions of free speech and intelligent discourse on the internet. I was tired of having to research what times I should post, what my content should consist of, and how I should present my "brand" to the world. Unless you have money to spend on boosting your content, the only difference that'll make is a small increase to your viewership and maybe adds an additional one or two extra "up-votes" to what you already get.
I know the formula for getting more follows and to get your content viewed by more people, it's honestly not all that much of a secret to begin with. I'd be lying if I said that I didn't like the attention and feedback I get on the one, lucky post I make that just happens to attract a lot of attention, but the truth is that I really don't value it higher than I do the convenience of posting whatever I want and whenever I want to post it.
Sure, I could limit myself to posting at least 3 articles a day, from 1200-1700hrs, find kitschy images to add to them, and spend the remainder of my time boosting my content, reminding/reblogging/resteeming other people's content, and up-voting anything that seems remotely interesting. At the end of the day, however, I couldn't really care less about doing any of that because it tends to suck the fucking fun out of blogging and being an active member of my respective online communities.
As much as I'd love to bitch about how it's a travesty that content created "by the numbers" gets a lot more attention than the more niche, thought-out, and intelligent content, that's just the way the world works. I shouldn't expect content on economics and politics to appeal to other demographics that don't value that content as much as health tips, cat .gifs, and hot chicks. So instead of going on an angst-ridden tirade about how it's soooo unfair that people who post content like I do don't get the attention they "deserve", I'll list some of the things I don't do in creating content and why.
1.) I Post Things Sporadically
People like to refer to writing and other arts as a forum of expression and conveying their perception of life. To me, that seems extremely narcissistic or just places an unneeded amount of pressure on one's self in the creation of content. Writing, music, and all other forms of art are liking shitting out ideas from the bowel that is the mind, ridding it of the ideas and opinions that have built up over time.
For me to carefully calculate when I post my writings and to make sure to boost it at the exact time that people are sure to read it feels very disingenuous. All that's accomplished through that is optimizing how many people choose to pass over my content in the hopes that one or two people MIGHT read what I have to say and share it. My writings should stand on their own and the people who give enough of a shit will give their time to up-vote and comment on it.
2.) I Swear....A LOT
If your goal is to adhere to the most amount of people possible, the one thing you should abstain from cussing or "swearing" on your content. To which I retort, "FUCK THAT NOISE!" You can say that swearing is a crutch or the sign of a stunted vocabulary, but I view it as an excellent method of weeding out people that I couldn't give a flying fuck if they read my content or not.
Cussing on a post about how universal healthcare is a horrible idea is fine with me, given that I doubt any children are going to read posts about healthcare nor would any staunch "anti-swear word" people be bothered to analyze what I've said beyond my usage of George Carlin's 7 Words You Can't Say On Television. Not to mention, it adds a sort of "spice" in its usage and implied connotation akin to adding a dash of paprika to enhance the flavor of a sauce.
3.) I Write in Full Paragraphs, Not Blurbs
I'll admit, it's a lot easier to read content that consist of a couple of sentences that could be construed as short paragraphs (if you apply the term VERY loosely), are spaced-out far enough, and are written in big, bold letters. I could make the point that writing like this is something that could be accomplished by any dunce and that it's almost patronizing to the readers to make that kind of writing "style" your go-to method, but the truth is that it works. I write the way I do because it's the way I like to read things and it was the way I was taught to write when I was in school. I really couldn't care less if people think it's boring or if it's too formal, it's just a way for me to stroke my literary dick for writing the way I do and making it seem important.
4.) I Post Pictures That I Like
When it comes to content creation, I usually just peruse through the image results of whichever search engine site I happen to be using or from Adobe's Stock Images catalog. I don't particularly care to waste time finding "the perfect set of pictures" to use for my posts, I'd rather find pictures that I think encapsulate a message that I'm conveying in certain paragraphs, then just post the damn thing and move on.
Big, bright color schemed, and titillating pictures are what help attract more viewers to the article and keep them reading. However, my searching for pictures with the sole intent of it being the primary method of retaining people's attention seems vain and needlessly masturbatory. After a while, every post transforms into a "click-bait" article and those are exactly the forms of media that I detest to no end.
5.) I Talk About Things That I Like
If I reeeeeally wanted to be popular and "successful" online, my content would basically consist of topics that are generally-appealing and won't necessarily pique intelligent thought. There's a reason why pictures of women with wet t-shirts, posing in sexually-provocative ways get more of a reaction than a breakdown of why a basic income system inevitably makes everyone poorer.
Very few people have the desire or patience to read through an online diatribe of why the author is right and advocates of X are wrong. However, a lot more people are more than happy to chuckle like Beavis and Butthead while fawning over a hot chick for a few seconds and sharing it with other people, who will subsequently do the same thing. Once again, I could gripe about how this contributes to the intellectual dumbing-down of the masses, but I'd sound either like a commie or a prude in the process of doing so.
In the end, it comes down to acknowledging who I am, as a writer, and that my reasons for writing is to make myself happy in the works that I produce. It's also the acknowledgement of the inevitable hypocrisy that I just made a post that adheres to a format that publishers like Cracked tends to make because I'm familiar with it, I can make the style my own, and because it'll probably chalk up to another "Smells Like Teen Spirit" in my repertoire of articles. What's important is that I like what I post and that I'm posting it in a way that I feel comfortable with, not because it'll get me more views and feedback.
I get that, as an Anarcho-Capitalist writer, I'm not going to get the same attention as Joe Blow that shares several pictures of meals he had today. I've come to terms with the fact that, because I write about the content that I do and post it in the manner that I do, I'm going to have a much more difficult time achieving the same level of popularity as another user that devotes their time to posting memes and zen quotes. That's all fine with me and I wouldn't have it any other way, because the people that give a shit will notice and the people that don't care will skip over whatever I have to say.
Can't agree more, its good to come to terms with it. I wouldn't think someone was just bitching. It will become a more popular opinion. Some folks are hungry for original content and tired of any dishonest click bait.
True, but the way the sentiment tends to be iterated by the smaller, online bloggers (my former self included) it does tend to sound kind of bitchy. Especially in the United States, we've been groomed through multiple generations to be a culture obsessed with drama, explosions, and sexual titillation.
I think it's healthy to address it, as I feel I have in a sort of snide, passive-aggressive way in this article. But I'd probably have better luck trying to stop the tide from coming in than to try and change the way people think by complaining about how tits win the attention of online consumers over a lengthy essay on the pitfalls of Keynesian economics.
What will help is understanding the market I cater to, which is a very niche demographic, and joining others that post similar content to turn this kind of discussion into something that's more "mainstream". Thank you very much for your comment and taking the time to read my work! I hope you enjoyed it! ^_^