Right. Beneficiary settings can go to any Steem account that you want to support (or @null to burn Steem/SBD). It's almost like tipping, but you don't need to have any liquid steem and it doesn't have to come "out of pocket". It's also real easy to do in the steempeak interface. It has been very useful for me as I've made increasing use of it during the last few months. Not sure how easy or hard it would be in the other front-ends...