Telemarketing scripts are always a pain point of the telemarketer, and at the same time, businesses take a tough time to properly insert a telemarketer in telemarketing mode. Nowadays, for telemarketing, it seems awkward to entertain those calls where 90% customer replying in very rude manner. Now in that situation, how will business or telemarketer handle telemarketing calls?

Now, you should know the facts of the telemarketing script. If you are serious about your business or you are such a telemarketer that makes a telemarketing call, then [you should know how your telemarketing scripts will work](https://www.indiavent.com/telemarketing-scripts/).

Telemarketing is the process of using the telephone to collecting leads, sales, or marketing information. Telemarketing can be a valuable tool for small businesses, in which time and money is saved compared to personal sales, but offers many benefits in terms of direct contact with customers.

How will your telemarketing script work?

Telemarketing scripts will work only if your customers are not getting any type of phishing approach. Most agents use a scripted approach towards the customer and this the time where customer asks the question from telemarketers. Complicated script formats fail to respond properly from telemarketer sides. Due to the objection-handling, they are also unable to manage the calls.

5 shocking facts of telemarketing script.

Telemarketing script is useless when it comes to sales: Most of the businesses provide telemarketing sales script. Due to the script format, telemarketing agent only focuses on their scripted word. This mostly happens to freshers. As we know, sales required extra effort more than any other telemarketing calls. A general survey found that most of the telemarketer loose the opportunity of sales on first 80 calls. Out of 80 customers, generally, one customer says yes for the product in telemarketing sales. But due to confusion with telemarketing script, they unable to handle the customer's objection and due to objection handling, they mostly fail to probe properly and finally lose the sale.

Your telemarketing script sometimes creating hurdle in between you and your customer: It’s estimated in any telesales about 75% of people will only respond well is because of your voice and only 25% due to the words or phrases you use – so work on your voice – make it sound appealing and pleasing. Always smile when you’re talking as it will put a smile in your voice.

80 % of telemarketers unable to handle objection: And due to the overload of the questions raised by the customer, telemarketer hands up their hands and this is due to the following script aggressively. 

Learn to tackle any objections… example: "Do you have any doubts or question?", “I understand why you feel that way… 'ABC Company' felt the way just like you before…but now they’re our very satisfied customer”

80% of leads aren’t followed up by telemarketing teams: Due to the negligence of follow-up, the potential customer went off from their database. Most of the telemarketer does not bother to follow up the customers. And at the end, customer goes abandoned somewhere. Having done all that hard work, it can be very inefficient to abandon a potential sale halfway through the sales process.

Bad data also has a major role in low productivity: when the customer disconnects the phone on every phone call, the agent's mood gets spoiled. Due to lack of motivation, agents lose one good chance from 100 or 150 calls. Agents usually put 30-50 calls in the fresh mood, after which they get slightly bored because they get a similar reaction from the customers, then they do not call the till last hour efficiently.

This usually occurs when agents receive poor data. Agents are always asked to stay motivated, but this usually does not happen with telemarketers. Telemarketer knows how the days will go with bad data.

In this case, companies need to properly analyze the data and if they call through the dialer, then the telemarketer should know in every few hours what kind of data they will get in the next few hours so that They can be activated and handle the calls accordingly.