How to Increase Instagram Story Engagement

Since launch in 2016, Instagram Stories is now more than only a favorite sharing feature.

Over 500 million people watch Instagram Stories daily. 500 million. That's a good deal of possible clients that could be engaging with your organization. Needless to say, your brand is not the only one on the market vying for attention, so it is important to be noticed. That is where we come in...

Below are only a few tried and true strategies for harnessing brand awareness and raising audience involvement on Instagram stories.

Remember, with good societal strategy comes great responsibility... that is how the saying goes, right?

This Nat Geo Instagram Story utilizes a narrative to increase engagement

It is right there in the title, an engaging Instagram Story should first and foremost--tell a story.

Seems like a no brainer, we understand, but you would be amazed at the difference a cohesive story makes in regards to keeping your audience's attention.

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A whole lot of random photos thrown together leaves the viewer feeling confused and disconnected so they are probably clicking through as quickly as they can to reach another account.

Even the smallest quantity of circumstance lets the viewers"in" in your narrative, which then makes them aware of your goal and helps them understand that your brand as a whole.

That said, we have discovered that using a story board is a superb way to visualize your Instagram Stories beforehand. Pre-scheduling and preparation are crucial.

This Afterwards Media Instagram Story utilizes hashtags to increase engagement

Adding hashtags to your Instagram Stories is a super simple way to boost your reach and participation. It helps new audiences to discover your articles and start following you.

When a hashtag is popular enough, users can actually look for it and see live stories on a curated hashtag webpage where they may encounter your accounts.

This is why it's essential to use phrases and words you think might be top of mind for your target clients.

Starbucks uses an option decal to boost engagement in their Instagram Story

Among the very best ways to boost social participation is by using decals. You've probably seen these on a buddy's accounts or perhaps being used by another popular brand.

Whether it is a lively emoji or a poll prompting responses to the outfit of the day, there are a variety of different methods of making stickers engaging.