AN EDITORIAL PLAN FOR YOUR SOCIAL MEDIA MARKETING CAMPAIGN

Social media marketing is a word that has been running for some years on the web and there are the most varied guides in the field, many professional courses and many currents of thought.

Are you interested in Social Media Marketing and the possibilities of growth of your brand with it? In fact, it would be useful to understand what editorial line to follow.

It is a sign of destiny ... everyone hears about SMM, many remain fascinated and someone realizes that we should not go blindly.

In other words, I'm telling you that to succeed on social networks you'll have to build a winning editorial plan that is of real value to your potential readers, and this in any tool you decide to use, be it you-tube, a blog, facebook or Steem.

Treating topics randomly without having a guideline and a specific goal will not allow you to effectively conquer an audience!

So you must first find an order for your ideas and then create a plan to share them with the world; the editorial plan can help you in this.

What is an editorial plan?

Very simple: rules that will allow you to create and disseminate your content in the best way.

An editorial plan for web copywriters usually answers the questions reported in this article (What are the objectives? How do you intend to achieve them? What contents are needed?) But can be enriched by numerous details to facilitate the work of those who must in this plan.

For example, I suggest first of all to identify the target audience of your posts, ie who are the kind of people who might be interested in what you say (for example, if you are cooking your target audience will be women from 30 to 50 years) and learn how to communicate with their language (exploiting the way of speaking, the idioms, the way of thinking of a given audience segment can help a lot to get in tune with the readers).

The principles of an editorial plan for social media marketing

As I have already said, an editorial plan must give guidelines. For this reason it must be based on solid foundations which, in the case of social media marketing, are based on what I like to define as a social approach to communication.

Writing on a blog here on steem or updating the Facebook Fan Page means engaging in creating valid content but also receiving real-time advice, compliments, but also criticism and attacks.

This is the principle of Social Media and communities in general and you must be able to cope with any kind of interaction.

Watch the Coca Cola and StarBucks Twitter account: there are no shared links but only conversations.

Then surely you will have to spend some time to create interesting updates and find the time to respond to any comments received.

The specific characteristics of the SMM universe

An editorial plan for a Social Media Marketing campaign is a superposition of levels, as many as the tools to be used.

There is no valid recipe for all platforms: I can create interesting posts for my Steem blog, but for the Facebook Fan Page and the Twitter account I have to find a way to entice people to register and participate.

Another fundamental aspect that you must consider concerns your real needs. The fact that most social media platforms are free does not mean you have to have them all.

for example, a solution by Steem blog with Facebook Fan Page, Instagram account for images and Youtube for videos, can be particularly suitable for local realities that churn out multimedia content.

Some social media help people to follow your updates and others to convey multimedia content through the power of the community. If you do not have updates and content to share, it seems useless to open many different accounts.

Instead scribde or Slideshare are ideal for sharing large amounts of text documents, slideshare specially by a great SEO boost, but only if you are a professional operating in the B2B sector will come back really useful, you really need it?

Twitter is interesting, of course, but if you're not good at creating conversation and sharing content, it's the first channel to show signs of failure. A web TV with LiveStream? Without a doubt fascinating but are you able to update it with fresh content?

In other words, I would like to push you to think and try to understand what the best asset for you is, for what you want to communicate to your audience.

Only by understanding your audience can you understand what are the social channels to be present, which will then be the social channels in which you will get feedback because they are the people interested in the topics you deal with!

Instead you? How do you move on social media?

Have you already created your own editorial plan or find content day by day?

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