Building bridges in the retail marketing - how can a blockchain based platform recreate the loyalty programs paradigm

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Without a doubt, our lifestyle is continuously changing and evolving. Sometimes, we give up some of our old habits and adopt new ones; we learn how to incorporate more of the advantages that current technologies into our day to day life. We appreciate when companies and stores that we like find new ways to interact with us or reward our loyalty. In this urban culture that most of us are part of, its refreshing to see those casual activities like shopping, travelling or other such services are searching for new methods to repay their customers or fans. And because of this normal lifestyle, we have learnt that its very easy to give up the ways that are too complicated to implement or use, or have become obsolete for us.

Let’s take for example the loyalty cards we receive when we buy specific products from a brand or a store; or coupons or discounts. Probably, a few years ago, we became excited when we received such a plastic or a paper card. It made us feel special, and we were eager to acquire more and more points and make the most of the benefits, as soon as possible. However, the retail market became oversaturated, and soon enough, all these coupons made us feel fed up with every loyalty program. Still, the cards themselves were not the problem - we found out later on that neither dedicated brand apps nor apps that could digitally store this loyalty accounts were able to fix this issue.

This lead to several significant problems:

• All over the globe, more than half of the total loyalty accounts were abandoned. Individuals gave up their benefits and decided that participating in loyalty campaigns was just too complicated or in most cases, simply forgot all about the cards they owned.
• Regardless of communication channels or communication mixes used by companies, regaining the customers' attention became harder than never. Almost all value became lost, in the eyes of customers.

Thus, the retail industry has to undergo a severe transformation, because, just like we mentioned, it's not a matter of what cards or when to promote them, but finding new relevant ways to integrate these existing mechanism into our modern lifestyles.

Discover the SLP Network

A revolutionary blockchain based project that designed a new bonus points exchange system. This solution offers companies the ability to create new loyalty programs, to grant their customers access to a dedicated loyalty token wallet and use a single mobile app.

This modern platform addresses both the need of the business owners (by providing a solution to issues, process and utilize tokenized loyalty points) and the desire of the customers (by permitting them to exchange bonus points through a single currency - the SLP tokens; moreover, these points are meant to be transformed into customized rewards that are relevant and valuable to the users).

Thus, on the one hand, a mobile app will give individuals access to a market of loyalty campaigns and points (totally secure, reliable accounts and fast transactions) and on the other hand, a desktop platform will allow companies to create their custom loyalty programs, in a quick, transparent and sophisticated manner.

This is not all...

To find out all about this technological solution, to understand precisely how this product works and learn how you can be part of this project, download the latest version of the whitepaper by visiting the SLP official website at https://slp.network/, and join their Telegram, Facebook and Twitter.