Could fake news be used to pump an ICO? Living in a world where we hear what we want to hear....

Social media applications have become an important part of how people interact with each other. Social media has been used as an effective mechanism that contributes to the firm's market aims and strategy. Modern business largely utilized social media as platforms to conduct the promotional activities as to effectively communicate with the target customers. To put this into an economic perspective, Facebook was able to generate 5.4 billion in 2014 from advertising.

The crazy part is that we can't even tell when we are reading advertisement anymore from an investigative and informal piece of writing. The efficiency and effectiveness of social media advertising activities largely depend on how customers could perceive and formulate their attitudes toward such activities. Basically, does the message align with attitudes of the target to motivate an illicit response?

In recent years, with the help of psychometrics, these attitudes have been measured more effectively and now marketers now know what you want to hear. Considering policy objectives and agendas this can be dangerous. Political campaigns can now utilize this effectively reaching voters and mobilize consent for economic agendas. In the world of micro-economics, social media are already monitored by financial market professionals for informational purposes and induce some corporate actions. A simple tweet from a CEO of a company can create a rally.

Social media as an information source for the financial community is still a novelty and now I am afraid some immoral people who have figured out to elicit responses by selling you false information.

I would like to engage in a discussion on steemit to spread awareness of how to critical think before giving your money to anyone who promises a 1000% returns indirectly.

How do you go about your research before determining to invest in a ico?
Which ico's have been putting false information out there?