Globalization and centralization of industries and wealth have led to a disloyal competition where the big players increasingly take more market share from small businesses that offer good products or services but do not have the capabilities to reach their potential customers. Social networks have designed their services mainly to suit big business with big budgets, further compounding the challenge for small companies.
FlipNpik aims to be the first collaborative social media for local businesses, dedicated to giving them greater visibility and control of their digital identity in order to gain a strong position at the heart of the social scene.
The platform offers user-collaborator rewards for their participation that can be exchanged for various goods and services, encouraging them to promote with quality content the businesses to which they are associated.