"The Base of the Pyramid Protocol” Guías operativas
Suspende la desconfianza - admite la ignorancia
Pon lo último primero - busca las voces poco escuchadas
Muestra respeto y humildad - todas las partes tienen algo importante que contribuir
Acepta y respeta puntos de vista diferentes - no hay “la” mejor manera
Reconoce lo positivo - la gente que vive con 1 USD al día debe estar haciendo algo correcto
Co-desarrolla soluciones - crear un nuevo negocio toma aprendizaje mutuo entre todas las partes
Crea valor mutuo - todas las partes deben beneficiarse en términos que les sean importantes
Comienza pequeño - empieza con pequeñas pruebas piloto y escala modularmente
Sé paciente - toma tiempo crecer un ecosistema y ganar confianza antes de que despegue el negocio
Acepta la ambigüedad - las mayores oportunidades con frecuencia surgen de eventos y circunstancias no planeadas.
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