BLOCKCHAIN TAKES ON ADFRAUD AND THE GOOGLE-FACEBOOK DUOPOLY
http://www.thedrum.com/opinion/2018/01/22/blockchain-takes-ad-fraud-and-the-google-facebook-duopoly
Let's face it, as much as we don't like advertising, it's not going away anytime soon. Advertising is a multi-billion dollar industry and is continuing to grow. Recently there has been a blockchain boom in the adtech industry, and what great timing when the Google-Facebook duopoly are at their prime.
The term Blockchain triggers a few keywords that are catching the eyes of all players in adtech: Transparency, Auditable, Immutable are a few among many. Fraud and credibility issues are prevalent in advertising, that is not news to anyone. But what IS news is the fact that there is now a technology that can lift this cloud of doubt by bringing every bit of that traffic out to the publicly audit-able blockchain.
Google and Facebook own 73% of the US advertising market and claim to provide the best ROI available. But can we trust in those numbers when no one is able to verify the entire traffic flow?
KR8OS is ready to pave the way to making that happen. KR8OS is building a marketing analytics platform that will enlist the help of a network of verifiers to validate advertising traffic.
To hear more about KR8OS, go to https://kr8os.com
To read the full article, click the image above or here: http://www.thedrum.com/opinion/2018/01/22/blockchain-takes-ad-fraud-and-the-google-facebook-duopoly
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