4 Reasons Why Blockchain is the Solution to the Ad Attribution Problem

in #blockchain • 7 years ago

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KR8OS Co-founder and CEO, Sam Kim, has released an article speaking to how Blockchain could be THE solution to a century old marketing/advertising problem.

Marketers understand that half the money spent in advertising is wasted, and much of it is because marketers are unable to attribute consumer purchase to paid advertising.
This articles focuses on why Blockchain technology is so useful to bringing transparency to the advertising / marketing ecosystems -- whether it's because of the openness Blockchains bring to the world or the lack of a messy integration.

To learn more about KR8OS, go to: https://kr8os.com
Or take a look at our BitcoinTalk ANN: https://bitcointalk.org/index.php?topic=2322677

#advertising #adtech #marketing #analytics
7 years ago in #blockchain by
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