SPORTS LEDGER™ - REVOLUTIONARY PLATFORM

kogalum86 (39)in #blockchain • 6 years ago (edited)

Our Value Proposition: Sports Ledger aims to become the world’s largest sporting ecosystem: a
cutting-edge platform that delivers an immersive experience with global sports and is built upon
tiers of technological innovation.
The aggregation of sporting statistics will immediately allow users to intuitively and insightfully
visualise and interpret global sporting data. Sports Ledger will facilitate the emergence of social
sports communities, where fans can engage with clubs in a heartfelt manner, sharing content
directly with other fans.
SPSL tokens will serve as Sports Ledgers access key, but also as a means to reward club loyalty and
participation through collective engagement within our ecosystem and within the world of sports.
In addition, Sports Ledger aims to disintermediate the sports advertisement industry, facilitating
communication directly to advertisers’ target audience. SPSL tokens will be distributed to dedicated
participants who are actively involved in these communities by sharing and receiving content.
SPSL tokens allow users to experience the platforms’ sporting statistics and visualisations, consume
and share premium content, upvote media, purchase live event tickets or merchandise from clubs,
and to exchange tokens for discounted sporting memorabilia and goods from a growing list of
corporate sponsors.
The Sports Ledger Platform has the edge in both the sporting world and the fast-growing world
of Blockchain; it has gained a first-mover advantage and encompasses a complete solution to
any individual, sportsperson, advertiser or corporation interested or invested in sports. With
little competition for high-quality global sporting interactive solutions, the demand for the tools
delivered will see a sharp uptake in user participants as a result of the network effect
The blockchain space has made great progress in delivering specific functions in areas such as
supply chain and logistics management, the securitisation of assets or the disintermediation of
traditional banking functionalities and processes. However, the opportunity for holistic blockchain
platforms to offer complete services and products relevant to a vast number of end users is still
untapped.
The founders of Sports Ledger have developed this offering, relevant to anyone with a vested
interest in sports, accessing a market with a yearly turnover of USD 1.5 Trillion.
Sports Ledger will redefine the way we understand and interact with every part of every sport – as
a fan or a professional athlete, as a trainer or a club, as an agent or a corporate body. It will be
available to users all over the world, with only one requirement for access: a smart device.
Driven by new technologies, including blockchain, AI, smart contracts and biometrics, Sports
Ledger will unlock new possibilities for sporting interactions, delivering value to its users through
innovative analytics and through a reward system incentivising those who actively contribute to
the ecosystem. At the same time, the platform will enable fans to interact with clubs, sports stars
and other fans and, in turn, provide clubs and advertisers with the opportunity to reach out to a
passionate, global audience.
We have adopted a staggered approach to developing a number of core services, drawing various
stakeholder groups to the platform.
Our first core service will include an integration of granular sporting data from 2005−2018,
accessible on a single platform via an innovative graphical user interface – a world first for
a single point of seamless access – which delivers global sporting data in a visually intuitive
and easily understandable way. The platform will empower users to track every sports
professional in-game in real time, and historically, following their favourite clubs at a granular
level of sporting information. The requirement to access this functionality of the platform
is to hold a portion of SPSL tokens in a Sports Ledger wallet, integrated into Sports Ledgers
application.
• Predictive models built off Sports Ledgers first core service of rich sporting data will then be
made available and accessible to users of the platform via predictive output feeds in
exchange for SPSL tokens.
• In a next step, a digital user centric online sporting community will be made accessible via
the empowerment of digital social sporting interactions, enabling users to share and control
their digital data via peer to peer systems in a decentralised model. Individuals can monetise
their data by making their digital online profile accessible to corporations interested in their
digital footprint in exchange for SPSL tokens or choose for their identity to remain private
and simply enjoy participation.
• A reward system will bring together clubs and fans where fans as users within the platform
will receive discounts and rewards for participation in digital sports communities within
Sports Ledgers core layer 4. Advertisers and corporations will be able to communicate
(if a user allows) directly with that user based on their digital identity for relevant, bespoke
advertisements, again being rewarded with SPSL tokens for extending the privilege.
• Finally, Sports Ledger will allow sporting professionals using biometric wearable tech
to record and understand better their data outputs. The exciting part here is that sporting
professionals can open their data profile to users of the Sports Ledger platform, users will
require to exchange SPSL tokens to access this world first level of sporting data and
information on global sporting superstars. Imagine the number of global fans who would
have loved to see, understand and interpret for themselves every move Lebron James made
on the court behind ‘closed doors’ on a day to day basis.
The combined network effect of engaging with this broad range of stakeholder groups across
the different core layers will amplify the impact of everyone’s participation and encourage others
to join the action. By leveraging Sports Ledgers first-mover advantage to incorporate fans, elite
athletes, trainers, clubs and agents from all over the world into a unique platform, Sports Ledger
is therefore in a prime position to consistently deliver profitable and high-quality growth … and at
the same time, generate value for its token holders. Today and for many years to come.
Token Details
SPSL tokens will be created on the Ethereum public Blockchain as fully compliant ERC20 tokens.

Minimum Goal
Our soft cap has been set strategically to help the Sports Ledger core team to effectively and securely deliver on the topics outlined in the Whitepaper and Sports Ledger website. If our soft cap is not met, all participants shall be refunded by the ITO smart contract, with the deduction of any network fees and gas expenses incurred.

Distribution Structure:

Token Sale 60%
Founders 5%
Core Team 5%
Advisor & Ambassadors 6%
Bounties & Marketing Incentives 3%
Partnership Incentives 5%
Foundation 16%

Roadmap :
Company established 2017 − Four founding members
• Establishment of Sports Ledger concept by four founders.
• With their backgrounds within sports and technology, what
was once a concept started to become reality.
Sports Ledger legal formation and structure
• Legal formation of Sports Ledger Foundation was created to protect
contributors and team.
• May 2018 – Creation of the Sports Ledger ERC20 token on Ethereum
Blockchain. Fully verified, auditable and transparent with Etherscan.io
First quarter 2018
• Creation of Initial Token Offering Bonus Structure
• Testnet checks before crowdsale
• Strategic Private Sale begins
Third quarter 2018
• August, 2018 – Pre- Initial Token Offering begins
• September, 2018 – Pre- Initial Token Offering ends
• September, 2018 – Initial Token Offering begins
Exchange listing process − Third quarter 2018
• Discussions with major exchanges underway
• Listing of Sports Ledger SPSL tokens on exchanges
• Strategic partnerships with exchanges and community
announcements for exchange collaborations.
Prototype and team expansion − Fourth quarter 2018
• October, 2018 – Initial Token Offering ends
• Team, specialists and advisor expansion
• Sports Ledger Blockchain development begins
• Creation of platform development begins
First quarter 2019
• Artificial Intelligence (AI) and Machine Learning integration
• Existing and historical sports data integration
• Advancing Network Configurations with sports professionals,
entertainment, sports management and major league hosts
Second quarter 2019
• Expansion of sports integration
• Sports Ledger user platform begins Alpha rollout
Third quarter 2019
• Further listing of Sports Ledger SPSL token on exchanges
• Expansion of the business development to Europe with further
team recruitment
Fourth quarter 2019
• Sports Ledger API service offering
• Implementation of next generation predictive sporting
analytics
First quarter 2020
• Expansion into the Middle East and Africa
• Business expansion to Asia and United States
2020 onwards
• Global roll out of Sports Ledger Blockchain and DLT Platform

Management and Team :
The Sports Ledger team has been built up around a diverse group of innovative visionaries and entrepreneurial individuals with distinguished achievements. The team members have been brought together from across the globe and from numerous industries and professional disciplines to create a harmonised atmosphere by utilising a wide array of skill sets, wealthy experiences and notable expertise.