The grocery market is one of the largest consumer markets in the world, and is forecast to reach a $8.5 trillion-dollar yearly trade by 2020. The grocery market has reached a digital tipping point, with much of its growth expected to come from online shopping. The online grocery market is expected to grow from $98 billion in 2015 to $290 billion in 2020. The grocery market has not changed for a very long time, and is always expected to grow as there will always be a demand for food. There are currently two major problems that is facing the grocery market today.

The grocery market is dominated by retailers.

The global grocery industry is dominated by massive retail chains. These chains collect a very high share of the profits made within the grocery industry and hold a lot of buying power over manufacturers, suppliers and local farmers. Manufacturers must have their products in these stores for them to reach the mass market, and retailers know this and are abusing their buying power and constantly trying to negotiate better terms. A decentralized ecosystem that connects the consumer straight to the manufacturers will eliminate these retailers from the equation and there will be more savings for the consumers and more profits for the manufacturers.

Ineffective, costly and outdated promotions practices.

Trade promotion spending represents 17% of manufacturers sales. Each year, over $50 billion in trades promotions never reaches the consumer. INS plan to replace trade promotions with more personalized and direct and efficient marketing, driving down the prices of groceries and better connecting the consumer with the manufacturer. Manufactures will be able to create their own promotions in the form of smart contracts that will be like reward systems already in place in many grocery stores, but will better reward customers and be much more personal.

The INS Ecosystem

The INS ecosystem plans to be the first global decentralized grocery market where consumers can buy their products directly from manufactures and enjoy low transparent prices for a wide range of high quality products and save on direct promotions. It will be like shopping online with Coles or Woolworths, and the marketplace will be able to be accessed through the INS website or app. Manufacturers will be able to submit their products onto the data-base, and consumers will fill their cart as they go through the ordering process. Consumers will then be able to pay for their order using fiat currency, Bitcoin, Ethereum or with INS tokens. Paying for groceries with INS tokens will be the most beneficial to the consumer, and will get almost 0% transaction fees and full access to the INS rewards.

Benefits for Manufacturers

Ability to publish their own products on the market and compete openly with other manufacturers.

Provide their own promotion and loyalty rewards to obtain and retain customers.

Get direct feedback straight from the consumers.

Benefits for Consumers

Ability to shop for their groceries cheaper and more convenient than at retail stores.

Ability to give feedback directly to the manufacturers

Personalized loyalty schemes better than those existing with current retail chains.

Referral rewards for bringing in new customers to the INS system.


The INS token sale starts at 11AM (GMT) on December 4th 2017 and the decentralized INS shopping platform will go online some time in 2018. Many high-quality manufacturers such as Mars and Unilever have already expressed their interest in being involved with INS. All in all, over 500 manufacturers have expressed interest in joining the INS platform. If you would like to get involved and support the future of grocery shopping or to know more about INS, then click on the following link. By using my referral link you will get a 3% bonus on any INS tokens that you purchase.

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Sources: INS WHITE PAPER