To what extent can technology improve our travel experiences?

In the middle ages people were tourists because of their religion, whereas now they are tourists because tourism is their religion, said Robert Runcie. Indeed, the number of people that spend their time (and resources) traveling is increasing year by year, at national and global level. Tourism now offers a multitude of options - travelers have the right to be picky, on one side; on the other, service providers have to adapt to comply the demands and requirements of individuals continually. Without a doubt, technology plays an essential part in this revolution. Let's take a closer look at how technology has been influencing the travel and tourism sector and what changes should we expect shortly.

A possible contradiction of technology

For some people, the internet and the development of IT types of equipment have only provided improvements in regards to traveling. Due to the online environment, a new generation of Instagram travelers, travel bloggers and influencers have become popular. Now, it's easier than ever to promote such experience, to do live streams, to post a lot of HQ media and interact with fans. Also, individuals can get all sorts of reviews (for hotels, restaurants, etc) with just a single click or a simple tap on the screen. At the same time, technology has not always improved the travelers' experiences - take for example the table kiosks (at hotels) that have not really been used. So it seems it's companies to decide carefully on what technologies to adapt to attract and retain businesses.

Mobile use is on the rise

During the last years, more and more people have been exclusively using their mobile devices to plan their entire trips, to share their adventure with friends, families or the whole world, and do research or manage their travels. We use our smartphones for flight or hotel check-ins, to get our itinerary updated, to do our shopping, to book everything else. Everything is done faster now, and everything is safe in the cloud. Moreover, some hotels offer their guests the possibility to control the room temperature, to order room service or chat with other guests through mobile apps. And maybe soon, the Internet of Things will take things to the next level.

Machines and artificial intelligence

AI and machine learning are going to transform the manner in which individuals prepare their trips, choose their destinations; and also help businesses in this industry. This also allows the development of virtual travel agents, who try to remove some of the friction in online travel planning and booking - users can merely chat or provide their personal data to virtual travel agents that can then recommend and book a perfect holiday, personalized to each needs.

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