Microsoft Utilizes Blockchain To Ensure User Privacy

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The world we live in is undergoing a transformation, especially in the scope of digital technology. As more and more advances emerge, many loopholes can be exploited by irresponsible parties. One of them is the theft and misuse of the data of internet users, such as email and other contact information. Thus, it takes a system that can really guarantee the privacy and security of identity in the digital world.

This problem is not only caused by the perpetrators, but also because of the unconsciousness of Internet users will risk the agreement they provide to the site manager or online application. If it falls to irresponsible parties, this agreement paves the way for personal identity thieves to collect and store information, and use it beyond the control of the user. One of the most frequent consequences is that internet users become the target of advertising without their consent.

Indeed if it is felt, the ads are not too dangerous for users. But if examined more closely, other threats of abuse of identity may arise. Imagine if your personal data is sold not only to be the target of advertising, but also to smooth a crime.

Blockchain Helps the Establishment of Digital Hubs

From these obstacles, Microsoft, one of the largest technology companies in the world, began to look for solutions to the development of Decentralized Digital Identity technology with Blockchain. Microsoft built a system called "Digital Encroachment and Microsoft's Incubator" to increase security, reduce cyber crime rates, and ensure individual digital identity with strong privacy.

The Microsoft team analyzed decentralized storage systems, consensus protocols, and concluded that the technology behind Bitcoin and other crypto currencies, Blockchain, is the most appropriate to allow Decentralized IDs (DID). The main purpose of creating DID is to create a Digital Hub (ID Hubs). The technology enables digital applications to store user data, only within the limits of privacy that are under the control of the identity owner. That is, the developapplication can not use the user's identity for things that are beyond the user's control.

Hubs ID allows apps and services to serve ads, only to people who allow the display of ads to show on their devices. This technology also further ensures the security of the stored Identity. Thus, users will also feel more comfortable and freely in providing identity, without being overshadowed by the fear of abuse for illegal things.