Burger King takes the Whopper burger to the Waves blockchain

In an initiative that unites the world of fast food franchises with that of the criptocurrency, Burger King has announced the launch of a piece based on the platform of Windows that circulate between who is a whopper, the classic hamburger of this chain of restaurants . The new Whoppercoin with an initial circulation of one billion units, which is in the hands of the plaintiffs, being transferred to their respective digital portfolios once presented a scanned copy of their invoice. The hamburger giant on the grill already considers the possibility of an opening of the issue of this asset. Although other details regarding this initiative and its applications are still unknown, they are open for discussion. It is assumed that tokens will serve as exchange value to acquire products in stores, a way to establish a customer loyalty program to their customers. It is also unknown the pond in circulation in other countries in the chain of hamburgers, the second most popular in the world after McDonald's and the third fast food giant behind the house of the Golden Arches and Subway. Announcement, Ondas's quote, the original cryptoactive of the same platform that was used for Whoppercoin, is compounded with a 3.39% increase in price to $ 4.64 per unit. Its market capitalization level, with $ 463.8 million and operations above $ 2.29 million in the 16 th place guarantee in the Coinmarketcap ranking, which is not yet in Burger's new currency King.



Although previously the creators of the "Whopper" tried to incorporate bitcoin as the method of payment in their establishments, it seems that the option of issuing their own symbol for the moment in the approved strategy to incorporate blockchain technology in its operations. Currently, according to its official website, Burger King has a downloadable application that allows users to access different offers and promotions. Among the community comments following the initiative, users wonder if this will be the first Of a series of cryptoactive issues associated with a specific business chain, thoughts as exchange values ​​to be used in the framework of promotions or discount programs. It has also been interpreted as favoring the Waves platform, and a further step in integration From criptocurrency to the real economy.

Autor: Fredy campos