How To Overcome Your Fears And Blog About Your Business

---

Steemit is growing at a fast pace as the day goes by, some are not really happy by this because they only see it as more competition, but that's a perception that will cripple you and make you unable to take advantage of Steemit growth

The number one commodity online is attention, and if you can hold the attention of people long enough, you can make them see reasons with you or buy into your idea, that is why we have all those little pre roll ads in viral and popular videos on Youtube

And is it just me, or does those five seconds of the ads which you must watch longer than what it is presented to be, i have been observing that and I have found out that the countdown seem slower

Time and Attention are very precious, most products that have been making waves of late have utilised the principle of time management to become popular ranging from Tivo to Uber

But i see that most Steemians don't take advantage of the massive attention present on this platform to market their business, and I don't mean spamming people's comment section with you ads, I am talking about business blogging

Business Blogging is simply talking about what you do and the value that your business can bring to people right there on your blog but for you to do this you have to find the right audience and this comes by giving value upfront

A good example of a Steemains who does this well is @paulag and @datageek, their blogs are an express image of what they do

Now let me get to the main thing people fear when it comes to business blogging

---

---

The Fear Of Criticism

This is the major stumbling block when it comes to blogging for business and it can manifest is different ways ranging from inaction to perfectionism, most people feel that their content have to be perfect

That is not possible, you will always recieve criticism, it is part of business. When you delay in publishing business content you are trying to protect yourself from any mistake that your readers might point out

But practice makes perfect, the more you write the more you will get better at it, and it will also motivate you to get constant education of what is happening in your field, even when you create amazing content there will always be someone that will dislike what you are talking about

I watch amazing videos on Youtube and when i scroll down i see that a good number of people gave it a "thumbs down". And i try to picture what was going on through their minds as they watched the video

There is a saying I love very much because it pierced through my desire to be perfect in everything I do

Never Strive For Perfection, You Will Never Attain It

Criticism is not the worst thing that will ever happen to you or your business online.Obscurity is. No matter the quality of content you create, there will always be someone who will not like what you do or Stand for

You just have to accept that and keep creating content that will bring you and your readers value. You can care about the qulaity of your work without putting undue pressure on yourself to be perfect

Not creating content for fear of criticism will deny others the opportunity of discovering what you have to say.

Three Things You Have To Do While Business Blogging

---

---

Develop Confidence

By now you already know that there are some things that will always happen after you publish a post, no matter how good your post is or how careful you are

You will always have people who will disagree with you or you will notice some typo's that evaded your proof reading process

What you need to do is to get comfortable with this mistakes and reviews and actually focus on working on your strenghts, that is something you can control, and this builds your confidence

Confidence is important for business bloggers, it enables you to stand for something and it attracts people who love what you stand for, bringing more attention to your brand. Influence is not bought or borrowed, it comes when you stand for something

And you have to be serious about and set up a schedule. Blogging twice a week every month is better than blogging for everyday in a week and publishing nothing the next week

And most time people tell me that they cannot start because they don't have an audience yet, but getting an audience means going out there and helping people, answer people's questions whenever possible

That is what gets you notice, post engagement should not be limited to your blog, read blogs of people who blog about similar things like you add your viewpoints, answer the questions in the comment section that the post author failed to answer

I was someone who was fomerly concerned about how people will view my work, so when i started blogging on Steemit, I was just writing short stories, I am a very Imaginative person so writing a short story everyday was not much work to me

I felt comfortable writing short stories because they came easily to me and once it was finished and posted, I was done with it, no one could tell me that they did not like the colour of the protoganist eyes or his age, I had a tight leash on my work as it was just a story

But when i finally decided to talk what about what I knew well the most, which was content creation and personal branding online, it was a huge step in the right direction, there was am audience for me because most Steemians had problems with that

---

---

Don't Hoard Your Best Ideas

I talked about this at lenght last week, most people fail to give their best just because they have 150 followers, they are waiting for when they have 1500 or 5000 followers then they will show everyone how smart they are

Waiting for when you have a bigger audience would not cut it, you should totally avoid that mentality and start serving the little audience you have, because they are the one that will resteem your work and tell anyone who they see that needs the information about it

If you are waiting for 5000 people to stumble across your blog and follow you to get upcoming amazing content, then you are in for a long wait

You have to give your best now, things are constantly changing, you will always talk about the same thing in the future and you will do so then with better insights for your audience

It is smart to share content that will be good for your audience right away, even if you feel that you would have gotten better reception from a larger audience

---

---

Market Yourself Always

Now this is obviously the most importsnt thing of all, you can create the best blog series or podcast and no one will know

And they are different forms of spreading your work, it may involve repurposing it in a different format, I recently began compile my best work in the Blockchain Blogger Series into an e-book format

It may even mean making a video series for your content, because your readers might also look for similar information in video form on Youtube. And this can draw attention to your blog and Steemit as a whole

Information is information, no matter in which foramt it is presented, and being consistently good at what you do will build trust with your readers

So you just have to consistently create content that will make people like you and what you stand for and publish it on your blog regularly

---

Thanks For Reading

Image Source : Pexels.com

Banner Designs : @justcallmemyth

Follow @ogochukwu

---