The following is not financial advice.

Welcome to back The Scoop!

This is the next post at a place where we share analysis and opinions for interesting coins, tokens and pure gems in the vast landscape of the blockchain world. There's so many coins out there, but not a lot of free information (looking at you, paid groups) and analysis on them. The Scoop aims to change that by sharing and improving the data available for a given coin by focusing on evaluating instead of predicting.

What is ARY?

It's been described as "Google for Barcodes" as it's business case is for the shipping and tracking industry. Combining this with the down-to-earth nature of the project, as well as experience in the field and solid value-adds, Block Array seems poised to grow as a company and produce quite a bit in 2018 and beyond.

Detailed information/interview (recommended to watch on 1.5x speed)

Where's the wallet?

One can store these tokens in an ETH wallet.

Whitepaper and documents:
https://github.com/blockarraygroup/documents/blob/master/blockarray-overview-paper.pdf
https://github.com/blockarraygroup/documents/blob/master/long-form%20whitepaper.pdf

How many of them are they?

CMC says ~68m circulating with a total supply of ~88m.

Who's the team?

Business team with development background, hiring other devs as needed. Igor Barinov is an interesting advisor move as well.

What motivates them?
40% pre-allocation, unclear how much the team controls vs how much is used for marketing, promotions and other business related activities.

Marketcap and Competitors?

~10m cap with ~450k volume, both having a ton of potential to grow.

Similar projects or target industry...

• Dare we say... IOTA ($MIOTA) -> ~5.5b
• WaltonChain ($WTC) -> ~600m
• OriginTrail ($TRAC) -> ~47m

How is ARY different?

Professionalism and down-to-earth team with a focus on development and business relationships.

Pros

• great whitepaper
• super roadmap
• solid background
• very low cap
• authentic pitch
• 'boots on the ground' focus

Cons

• competition
• needs adoption

Any constructive criticism?

Hire more folks and bring on some advisors to help navigate marketing and partnerships. Also, they need to attack the market now and get adoption earlier rather than later as trucking is an industry that will be disrupted with autonomous vehicles in the near future and they'll have to adjust the business for that. More numbers on the ICO and transparency on the business side would be great to have as well.

And get on Bitcointalk! The community loves to interact with folks there.

Where is it traded?

Kucoin claims the most volume today.
https://coinmarketcap.com/currencies/block-array/#markets

The Final

Based on the FA, ARY looks like a medium risk with high reward potential if they continue to deliver and catch on. Picking it up under 1500 sats would be bargain or around 25 - 30 cents would be an upper entry while still expecting solid, crypto-style gains.

And that's your scoop!

You can also catch updates from us on InvestFeed (Twitter+Facebook for Crypto nerds):

https://www.investfeed.com/thescoop

Nobody is perfect. See anything I didn't quite get right, or needs correction? Please let me know!

Remember, absolutely NOTHING you read on this blog, twitter or otherwise content anywhere on the Internet by the authors is financial advice, so DYOR and be responsible!

One more time in case you didn't see the first two: this is NOT financial advice! Also, The Scoop authors may hold coins discussed here which may create some bias, but we try to be fair.