Thanks @lukestokes and @samupaha for the post and replies. Very informative. I really wish BitShares would revamp the benefits they offer with the lifetime membership. Saving on trading costs and earning referral fees are nice but will not drive viral adoption. I'm a newbie to the platform and I find myself wanting to cheer it on but there doesn't seem to be any forward momentum. By the way, who benefits from the exchange revenue? Has it ever been discussed if lifetime members be made the beneficiary?